Imagine you're at a coffee shop. You're sitting across the table from your customer. You need to dig deep, I mean to find out who this person is, all the way to how much they even make. Here's a worksheet to help get a crystal clear vision of them. First, let's get clear on the basics.
Fill In Your Answers.
Age?
Gender?
Lifestyle?
Profession?
Income $____K Per Year?
Now you're going to start going deeper.
You're going to find out more about them.
What do they desire?
What do they want?
What do they aspire to?
What are their fears?
What are their frustrations?
What are their biggest challenges?
What keeps them up at night?
What do they like?
What do they dislike?
What conversations are happening around their kitchen table?
Do they read, What kind of books?
What objections could they have to buy?
How do they relax?
Which social media channels do they hang out?
How do they make their decisions?
Now can you describe their business/company?
Do they sell products or services?
How many employees do they have?
Home-based or office?
Neat & organized/organized mess?
What's holding them back?
What will happen if they don't solve their biggest problem?