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• The demographics of your fans
• The tabs, content, or applications that receive the most interest and interaction
And of course you can and should track your success. If your goal was to build your lead list, are your efforts helping you achieve your goal? If your goal is to send traffic to your website sales page, what’s your click through rate? How many of those clicks are converting?
Create a plan to:1. Network and spread the word about your fan page
2. Consistently add value and content to your Facebook fan page (Consider hiring an administrative assistant to manage your page.)
3. Analyze the results and build on your success.
