Having a monthly newsletter is a great way to to increase your conversion rate, (and it is also amazing at increasing the average dollar spend of your existing clients- find out more about this by joining my free email newsletter here.) The problem is most people find it really hard. They either don't know what to write or they find it hard to write about themselves. The good new is that you actually don't need to.
The number one mistake people make is create a newsletter that is one big ad. Never EVER do this. Remember what your goal is for this newsletter....now for your free flyer templates and training videos. now for your free flyer templates and training videos.
I don't know about you but my friends don't send me ad after ad in the mail. They do send me interesting stuff though. So why not do the same thing with your news letter. Fill it with 95% fun thinks and 5% adverts or special offers. Make it relevant to your clients, not to you.
The majority of my lawn clients were middle aged woman, so I never talked about the fancy pants "power 3000" chainsaw that I just bought. That would be stupid now wouldn't it. Instead I normally shared a seasonal recipe that I liked plus some funny pictures I found on the internet (Normally of cats or dogs!!!.)
You don't need to write out the recipe's. You can copy and paste them from any website. Just email and ask there permission. Explain what you are using it for and that you will include their web address in the news letter. Once people hear this they normaly say yes. If they say no then simply move on to the next website. Sooner or later you will get a yes.
Well they loved it. I literally had clients calling me asking when my next issue was coming out. They just couldn't wait. Not only that, but I also had people calling up who wanted to get signed up to a regular mowing contract.