Classified ads have been the blood line for many a lawn care professional’s business. They simply work. However there is a right way and a wrong way to do them. First off, the same rules apply here as they do in the direct response flyers.
• Do not put your Business name in bold at the start of the ad.
• Do not write "We give free quotes." So does every one else so who cares!
• Have a benefit focused headline, or...
• Have a strong offer in your headline.
• Test, Test, Test.
There are many different ways to stand out in the classified adverts. I find that more often than not having a dashed border around an ad increases the amount of leads you will get. Another thing that you can try is see if having a photo of your smiling face makes a difference. In my local paper There is a plumber that I know is completely crushing the competition in the classified ads simply because of his photo. He has a big beaming smile, looks trustworthy and a very attractive man, (according to my girlfriend that is!) When you turn the page you can't help but notice his ad. Now obviously if you are uglier than the devil himself, or you have a tattoo saying "thug life" on your forehead then this probably ain't going to work for you. If you are going to give this a try just remember to have great big smile and don't forget to test your results.
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