If you don't have a website then this is a great way to build a presence on the net. (And if you do have a website this is a great way to make it rank higher in Google as well as getting you more leads.) The best way to start is by going to the directories that you are familiar with. i.e Yellow pages and craiglist. Next do a search in Google. For Example if your Lawn care business was in Florida search for "local business directory Florida." You are bond to find a few directories that you can list your business on.
Now not all directories are worth listing on. In fact some of them are more useless than having tits on a bull! But hey you have got nothing to lose in trying them out. Some directories charge you to be listed with them. As a general rule it is only worth paying for directories that you have heard of before. Most of the paid directories will not give you a positive return on your investment.
Here is a quick little trick that will show you which directories your competition is using. If you have a website this trick will also help you rank better in Google too.
1. Go to http://www.backlinkwatch.com/
2. Enter the URL of your competitor's web site. (Yes, a really annoying pop up will show but just ignore it and carry on.)
3. This site will show you all the links your competitor has coming in to their site. Some of these will be directories.
4. Next up click on those directory links and sign up for your free listing.
This trick doesn't always give you a fruitful result, as often your competitors have no links or they have really junk links that are not worth having at all. Just give it a go and see what happens.
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