Internet Marketing Seduction by Ron Foss - HTML preview

Introduction

It's a fact. Internet Marketers use "dirty tricks". Although many of them won't admit to the fact. Still, it's the TRUTH ! Some of them may not even realize they're using them. And some of them DO know. The latter half are the folks that are raking in the cash daily.

What IS a "dirty trick"?

Well, that's easy. It is a sly method used by people everyday to get a desired reaction out of another person. Or at least that's my take on them. When you think of these words, you may think "rip-off",

"unethical", or "illegal".

Let's get one thing straight right off the bat: The tactics discussed in this report are NOT illegal.

They are NOT unethical.

They are NOT a rip-off.

But they ARE a bit on the "crafty" side. Crafty or not, the point is THEY

WORK. And if you're NOT USING THEM, then you're LOSING

MONEY.

So, why did I call this collection of tactics "Dirty”? Because they are psychologically "sneaky". They scream out. . .

"PAY ATTENTION TO ME!"

And boy do they ever get that type of reaction. You grabbed this eBook, right? It caught YOUR attention, didn't it? Whether you consider yourself the most honest person in the world, you still wanted to know what these so called "dirty tricks" were, didn't you?

Maybe to arm yourself against them. Or maybe to even use them yourself. The fact of the matter is, you are here, reading these words right now regardless of the reason. So the title I used WORKED TO GET

YOUR ATTENTION AND MAKE YOU TAKE THE ACTION I DESIRED.

And really, it's simply a matter of human nature. People always want to know the dirty secrets that others seem to be hiding. Why do you think 3

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all those "rag mags" sell so well? Sure, you probably know that most, if not all of the stories published are a bunch of lies.

But you still want to read it. Even if it's just to prove to yourself you were RIGHT and it's nothing but a pack of filthy LIES. Dirty trick I know. That's the point!

And that's just what you're going to learn inside this report. How to do the exact same thing to bring you in more money.

Diving right in, we're going to discuss my #1 favorite dirty trick. . .

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CREATING CONTROVERSY

This has to be one of the BEST ways to generate sales. Controversy creates two types of interest. Negative and positive. And both forms of interest work together to make you profits. How exactly?

Well, let's do a quick example:

“Person P” and “Person N”

Person P loves what you have written and can directly relate to what you have said.

Person N on the other hand thinks you're an obnoxious creep full of insane beliefs.

Both “Person P” and “Person N” comment on your writing. They read each others comments and they are inflamed by those comments. So, they begin a back and forth battle of words based entirely on what you had to say!

Now comes “Person S”, “Person V”, and “Person C”. They add their two cents worth and take sides of who's right and who's wrong. Then come more comments. And more, and more.

If you're selling something that expands on your initial post, you'll get both those that hate what you had to say, and those that love it, buying your product.

The negative folks will want further proof that you're a total moron while the positive folks will want to learn more about what you are teaching or saying.

Every single day, millions of folks hop onto the internet and have something to say. Most likely they'll do this through writing, whether it's through an article, an email, or a blog.

The "trick" is to make what you discuss controversial through your writings.

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Don't be BORING. That won't do a thing for you. The essence of creating controversy is by using passion.

If you've had a bad experience with another person, tell people about it.

If you really love a particular product, or person, tell people about it.

But be sure that your writings can convey the passion that you feel, whether it's negative or positive.

If you are effectively creating controversy through your writings, most people that read it will either love what you have to say or hate it.

Either way, they'll TALK ABOUT IT.

And if you give them a chance to communicate how they feel about it, this will lead to more profits in your pockets! But, in order to use controversy you have to be willing to take a stand on a certain topic. No

"wishy-washy" comments will do.

If you make people angry, GOOD! , but don't back down on your opinions. That defeats the purpose of using this tactic completely. If some people don't like what you're saying, who cares?? At least you had the guts to stand up for what you believe and say it.

And that's the point that will come across to those that love your writings.

I KNOW FOR A FACT that this works. Jason Cain is a living example of this dirty trick. He uses controversy in his writings and makes immense profits from the dust he stirs up. Some folks hate him. Some folks love him. The love-hate factor doesn't really matter though.

What DOES matter is that people are reading what he has to say. And they are LISTENING. And, they are BUYING.

Another terrific example is a fellow by the name of Stuart Halpryn. He creates controversy through the amount of money he charges for products he sells.

He lets his readers know that he is directly responsible for angering other marketers by charging extremely low prices for their products to 6

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his customers.

And it works! He's earning good money from using controversy.

The whole idea of this tactic is to speak your mind, send off a spark, and watch it build into a roaring flame.

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THE "SHOCK" TACTIC

I'm sure you've heard the term "shock value" before. Well that's what this tactic is all about. Shocking your readers or customers.

Some folks will use strong language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes.

How many times have you heard or seen these:

*WARNING*

*DON'T BE AN IDIOT LIKE ME*

*I WAS A LOSER UNTIL I. . .*

*YOUR METHODS OF MAKING MONEY STINK!*

*IF YOU DON'T WANT TO DO X-Y-Z THEN

LEAVE THIS PAGE NOW*

*STOP BEING AN WIMP AND COMMAND MORE RESPECT*

*20 TIME MORON FINALLY GETS IT RIGHT*

*HIGH SCHOOL DROP-OUT MAKES SIX FIGURES A YEAR*

Or something similar. They get your attention don't they? Sure they do!

And that's why they get used. They suck you in and make you want to keep reading.

Let's be honest here. If you can't do a simple thing like generate more interest in what you're selling, then you won't make any money.

Simple as that.

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People, despite what they might say, want to be successful at one thing or another in life. And they want to be the best at it. If they feel they can better their own lives through your tragedy all the better. That's one less person they have to compete with! Plus, they won't feel stupid by making that same mistake. Even better.

Use this tactic sparingly though. Too much can turn off your prospects and have them hunting for their answers somewhere else.

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THE "SCARE" TACTIC

Yes, it's possible to scare your potential customers into taking action.

This is particularly useful if your topic relates to health, money, or love.

I mean really, who wants to be sick, poor, and alone? Hmm. . .I don't see any hands raised. EXACTLY!

Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It's sad, but true.

They scared the heck out of people and sold them gas masks in case of a toxic gas epidemic. And what about all the other snakes out there that made money by selling t-shirts, bumper stickers, and other useless garbage? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.

Am I saying take such a devastating event and work it to your advantage? ABSOLUTELY NOT! That IS completely unethical. What I'm saying is that you CAN use the fear factor to make people take action.

Say, for instance, you're trying to make some money by selling an ebook about how to protect your computer from malicious viruses.

Wouldn't you want it more if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you?

Wouldn't you want to save yourself thousands of dollars just by spending twenty?

That's the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.

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THE "CCL" TACTIC

Hmmm. . .Bet you're wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!

Take The Rich Jerk for example:

This is a classic case of CCL. On his sales page he tells you that he's better than you are. He's rich and you aren't.

Basically, he's a winner and you are a loser. But, for a small fee, he's willing to share his techniques with you so you can become a winner too.

Aww, how nice of him!

Don't you just feel better already?

He doesn't stop there though, because after you buy his "better than thou" strategy guide, and you have questions, HE WON'T ANSWER

YOU. Or worse, he'll be a jerk.

HEY -

He gave you "fair warning" in advance though didn't he? He told you he was a jerk! Ahh. It's role playing at it's finest. The world truly is but a stage.

The point here is that he's made millions by not caring. He doesn't care whether you buy his product or not because he knows that someone else will step in to take your place.

It works. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he's even got his own "infomercial" now!

You can do the same thing. You don't have to be that extreme if you don't want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours.

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Hey, you've already got unlimited access to it, so it's no skin off your nose.

This "jerky" tactic works so well in fact that there are dozens of "spin-off" products springing up every single day. You don't have to be a total jerk, but acting like you don't care whether someone buys your product or not can pay off for you.

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THE "NO PRICE" TACTIC

Ever been to a place that sells products without an actual price tag on them? I don't mean a mistake, but something that purposely doesn't have a price listed somewhere. It always reminds me of

“If You Have To Ask How Much It Costs,

Then You Can't Afford It Anyway".

Not so of all products.

The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it's something that offers just the solution they're looking for, they'll pay for it.

This tactic can have either a positive or negative effect, depending on how much your product is going for. If it's something that is less than your customer thinks it's worth, they'll fork over the dough. If not, well, they'll have to think it over first. Maybe they'll buy. Maybe they won't.

But at least they're giving it thought.

Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want.

“Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale”

I recommend use of this dirty trick only if your particular product has a high selling success rate.

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THE "TESTIMONIAL" TACTIC

Word of mouth is a very powerful thing. Thus we come to this dirty little trick. Using a positive reinforcer like a testimonial can make the difference between getting a sale or just getting a "tire-kicker".

After reading what a few other happy customers have to say, others will be more inclined to think more positively about your product.

But, how do you get such testimonials?

You ASK for them!

A good way to get testimonials is to do a "pre release" of your product and offer a free copy of it for those that will give you a good testimonial in return. That's how many salesman do it. This can, however have a negative effect, especially in certain internet marketing circles.

On the same token, though, how many of your customers do you think are actual internet marketers who know about this sly tactic?

Well, it depends of course on what you're selling, but if you're selling a recipe ebook, then the fact that you got your testimonials by offering a free copy of your ebook won't matter to your potential customers.

All they care about is getting a product that has good recipes in it. They don't care if Mr. Johnny Big-Shot Marketer knows how you got those words of praise.

In addition, you can always ask your customers how they liked the product to get "genuine" testimonials.

I say "genuine" because some people believe that testimonials received from a "freebie" are skewed somehow to shed positive light on your product. If you have a great product then it doesn't matter who reviews your product, the results should be the same . . . POSITIVE!

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THE "WIIFM" TACTIC

This is an interesting trick. Some internet marketers may not actually consider this a "trick". First, let me tell you what WIIFM stands for. It stands for “What's In It For Me”. And it is simply one thing your current sales page CANNOT afford to be without.

Anybody who buys anything always wants to know how this purchased product will benefit THEM. They don't care about what it will do necessarily. Rather what it will do for THEM is the key point.

People are selfish by nature. Especially online. They don't care about you, or what you're trying to accomplish. They only care about themselves. It's harsh but true.

I can guarantee you this. . .No matter what internet marketing training course you take, article you read, or ebook you buy, they will all tell you the same thing when it comes to making a great sales letter, and that is telling your customers:

What's In It For Them

Don't make your sales page about YOU. NO ONE CARES! Most of your visitors will skip that part anyway. They don't want to hear about YOU.

Even if it's the most interesting story in the world. They didn't come to your sales page to read about how interesting your life has been.

They came there to SPEND THEIR CASH. Don't distract them by writing your life story. Save that for your personal page. Get to why they should buy your product because of what it will do for them.

One thing you will commonly hear from seasoned internet marketers is this: List Benefits, Not Features.

Look at it like this, who cares if your "widget" comes in 3 sizes and 5

fabulous colors? What you REALLY need to be telling them is how they can order a customized version of your product to fit their lifestyle. See the difference?

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You've told them the same thing, but in a way that will directly benefit THEM. Selling isn't about YOU, it's about THEM. You aren't trying to sell something to yourself!

This dirty trick can, and should be, used on anything and everything you sell!

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THE "COUNTDOWN" TACTIC

The countdown tactic creates a sense of urgency for your customers. It makes them believe that they will be missing out on a great deal if they don't take immediate action.

This trick is used mostly for "special" sales, but can also be used on a normal sales page or article. If not used properly, however, it can reduce your credibility with your customers, or visitors.

That means. . . . .

DO NOT USE A COUNTDOWN IF THE OFFER

DOESN'T EXPIRE!!

If you're running a special 5 day only sale, by all means make it clear to your customers so they don't miss out. Use the time constraint to your profiting advantage.

Different methods are used to get this across to your customers. You can use the "highlighter" trick. It's exactly like using a highlighter marker to highlight an important bit of text in your favorite book. You're just using it "virtually" instead.

It's simple to do. Just use the following HTML code to highlight your text:

<span style="background-color:#FFFFCC;">Offer Ends In The Next 72

Hours</span>

This will create a yellow "highlighter" style background color on the text that is in between the two <span> tags.

The two most popular colors for the text itself is either Red(#cc0000) or Black(#000000). And the text should be bold and a bit larger than the rest, just to be sure that it really stands out.

Another way is to use an actual "countdown" JavaScript. This will show your customer exactly how much time they have left to get in on your special offer.

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Any way you slice it, using the countdown tactic WORKS to provoke a quick call to action by your customers.

When people believe they will truly "miss the boat" on a great offer, they'll pony up the dough. And FAST too! That's what makes this dirty trick a serious profit puller.

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THE "REVIEW" TACTIC

Who doesn't like reading product reviews BEFORE they spend their hard earned cash? The secret to the success of this dirty trick is to get your visitors, or customers, interested in the product that you're reviewing so they will, at the very least, go to that product's sales page to read more. And hopefully buy it. That's your goal: To get them interested enough to go to

the sales page and BUY

One thing you can NEVER do when writing a product review is LIE. If you don't like a particular product, say so. If you love it, say so. But never try and be dishonest just to make a quick buck. It's not worth it.

Once you ruin your reputation, you can never get it back.

You should always inform your readers, visitors, or customers of where you think they should be spending their money. Using reviews is a great way to do this. They'll appreciate you for your honesty, and maybe you will save them from unneeded hassle or wasted cash.

Only use this dirty trick if you have something HONEST to say about a particular product. As long as the product remains solid, always stand behind what you say and don't go back on it.

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THE "GET PERSONAL" TACTIC

LAST, but certainly not LEAST, we have the “get personal” tactic. Some marketers frown upon this, but personally I don't.

You should try to add a “little of yourself” in all your writings. It helps your readers, visitors, and customers understand that you are a REAL

human being and not just some automated email system spitting out a bunch of pre-formatted text.

Talk to your readers, visitors, customers. Let them know you are there for them. And above all, don't be afraid to BE YOURSELF. There's no reason to be anything else.

You won't be able to befriend every single person, so don't try to!

Some people will love you and some people will hate you. That's just the way it is.

Now don't get the wrong idea about this little tactic and start revealing your entire life story. Nobody wants to hear that. But, if you have an interesting short tale that may have happened to you that actually ties in to what you are talking about, then fit it in there.

Don't make the whole story about YOU. It's unnecessary and non-beneficial. Save that for your autobiography. As awesome as you may think you are, not everybody wants to hear about it.

Don't take it personally!

Use this dirty trick to add personality to your writings, but use it wisely.

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Wait. . .There's More!

If you have ever been surfing through the television channels after midnight any day of the week, you've seen this sneaky little bugger hard at work inside all of those infomercials.

These guys, or gals, really want you to buy a copy of their product. So they'll sweeten the offer to drive home the fact straight to your credit card or bank account. After all, they are in the business to MAKE

MONEY, right?

And, if they've already piqued your curiosity, then they know that you're interested in what they're attempting to sell you. They then try and make the deal better on your end.

That's when they really kick their selling into high gear by offering you some out-of-this-world bonuses worth an insane amount of money -

absolutely FREE! Cue flashing text. . . .

Now I know you're probably thinking:

"Shucks, I'd never fall for that kind of garbage!"

Hmm, how many products HAVE you bought from television adds? If you say none, then congratulations! You are immune to this dirty trick.

Way to go! And if you aren't immune, don't worry about it. I would bet that almost 98% of people aren't either.

The really cool thing about this dirty little monster is that it MAKES you want to buy their original product, even if you don't want or need it, just to get your hands on all those choice freebie gifts they'll give you.

And all for the cost of the original product price.

What a deal!

Yep. That's what they want you to think. Sure, you may not like or need the product they're trying to sell you, but all those things you're getting for free pretty much makes it worth spending 30 bucks.

Plus, even if you only wanted the bonus items, they still sucked you in 21

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