Internet Marketing Strategies by Nicholas Ritchey - HTML preview

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The Cost of Doing Business

In traditional business, the startup costs can be staggering. It may take your life savings to open the restaurant or buy the equipment necessary to perform the service in which you are an expert. Comparatively, the startup costs for Internet Marketing are very small.

In fact, everything I teach CAN be done for FREE. However, free is not always better. Imagine sweeping a floor with a free pair of chopsticks instead of a $3 broom. If you spend a lot of time sweeping floors, it probably makes sense to invest in a broom instead of insisting on using the chopsticks.

At the beginning, you will gain confidence in sweeping floors with your pair of chopsticks, but when you finally invest in a broom, your job will become a whole lot easier. Likewise, when you upgrade to a vacuum cleaner after a good amount of time sweeping, another great leap will be made. Sometimes you will still use the broom, but the vacuum cleaner will speed things up tremendously.

Finally, you may hire someone else to do the sweeping and vacuuming altogether using your tools. You may not make as much money at the start, but you will literally be