The second question simply asks if you will actually use the product enough to justify the cost. For example, if the neighbor kid demands $100 and it only takes you 1.5 hours to rake the leaves, then you have just wasted $25. Likewise, if you buy some software, outsource, or buy any other kind of service or information, as long as you use it enough to more than pay for itself, it is a good investment.
Many products are amazing; I will share some that have saved me countless hours for a very low price in my newsletter. I had done the process manually before using the tools, and it was absolute drudgery; boring, repetitive, and time consuming. Once I found the right tools, the processes became easier in all cases, and this left me with more energy because I had to spend less time on tasks that I really didn't enjoy.
3) Do I have time to use the product enough to justify the cost?This question is meant to really emphasize question 2. Let me elaborate a bit more. You may think that a product or service will save you time, but it can actually cost more time than it is worth. People that first do outsourcing with ambiguous tasks almost always lose money on their investment rather than properly leveraging cheap labor (which is a good investment). This happens because they think that it will save much more time than it actually does, or because they simply do not have enough time themselves to do what is necessary to enable their outsourced help to work efficiently.
To summarize, there are many excellent investments to be made as an Internet Marketer. However, you must first avoid impulse buying as per the 2 week rule. Next, make sure that whatever you invest in is a time saver. If it is a book you are considering, first do a search online for free information before buying the book to make sure that the content is worth buying. Next, ask yourself if you will actually use information from