Internet Marketing Strategies by Nicholas Ritchey - HTML preview

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5) Optional Costs

There will be all kinds of optional costs that make your life easier. There may be packaged information that would be helpful that you want to buy, tools that automate processes, and some of you may even consider outsourcing much of the work that needs to be done.

In my opinion, eventually, all information online will be freely available in the future. This is a widely held debate, but I think it’s safe to say that that’s the general trend.

However, this does not mean that you cannot still sell information. Quite the opposite. As more and more information is freely available, a greater and greater need arises for relevant information to be nicely packaged for easy consumption. For example, how long would it have taken you to find out everything in this book on your own? How about the 7 Habits of Highly Effective People? Covey’s made millions off of seven little bits of advice that are nicely packaged.

My guess is that information packaging, not providing, is the future of online sales. This is why so many people make no money with their blogs, but later find that they can sell a book almost identical to their blog if they package the information correctly.

Finally, be sure to learn, understand, and apply whatever your investment may be before looking for or making another investment. It’s easy to become an information addict or gadgetry nerd. However, neither will help you until you use them. Avoid the trap of becoming a learned idiot, or a collector of toys you never play with by following the investing strategies outlined above.