LIST BUILDING PROFITS
http://www.onlinemoneytricks.com
http://www.onlinemoneytricks.com/blog
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LEGAL NOTICE:
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Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.
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Disclaimer
Please note the information contained within this document are for educational purposes only.
Every attempt has been made to provide accurate, up to date and reliable complete information no warranties of any kind are expressed or implied.
Readers acknowledge that the author is not engaging in rendering legal, financial or professional advice.
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http://www.onlinemoneytricks.com/ responsible for any losses, direct or indirect, that are incurred as a result of use of the information contained within this document, including - but not limited to errors, omissions, or inaccuracies.
All material featured within the List Building Blueprint is the respective property of
http://www.onlinemoneytricks.com/ and is not permitted to be copied or distribution without direct consent.
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Table Of Contents
Disclaimer....................................................................................................................................... 3
All material featured within the List Building Blueprint is the respective property of http://www.onlinemoneytricks.com/ and is not permitted to be copied or distribution without direct consent....................................................... 3
Getting Started: The Tools You Need........................... 6
http://www.PLRGrab.com....................................... 12
http://www.PrivateLabelTreasury.com.......................... 12
http://www.ContentGrab.com................................... 12
............................................................. 12
Squeeze Page Design Guide.................................... 13
Split Testing Squeeze Pages..................................18
Setting Up An Email Broadcast Schedule.......................22
Apart from the introductory email, you should also have at least one cycle worth of content integrated into your autoresponder sequence. .................................... 27
Depending on the frequency in which you send out emails to your list, if you ran a campaign offering one email each week, you should have at least four emails (one month) of content readily available.................................................... 27
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From personal experience, all of my email campaigns run on a bi-weekly basis, where I send out an email every Tuesday and Thursday.
I have found that with Monday’s being such a busy time for the majority of my subscribers who are returning to work, that by sending out my emails on Tuesday, I am able to maximize open rates. ...................................................... 27
On a similar note, by emailing my list on Thursday rather than Friday, I have also experienced a higher open rate, due to people simply being online, whereas on Fridays they are heading home for the weekend and less likely to be online.
There’s no guaranteed formula as to when you should email your list or how frequently, and it’s critical that you test out different intervals to determine what will work best for you. 27
Launching Your List Building Campaign........................ 28
This will enable you to filter your subscriber over into an email list compiled of customers, and will make it easier for you to manage lists containing leads from those you know are active buyers.
Furthermore, it's exceptionally important that you properly manage your lists for other reasons including the fact that the last thing you want to do is advertise a product to a list of subscribers who have already purchased the product from you, especially if you end up offering it at a lower price or on a special offer................................................ 37
Final Words: Conclusion...................................... 39
Tools & Resources: Swipe File................................40
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Getting Started: The Tools You Need
List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription.
Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow up emails in balance with relevant and useful content based on your overall market.
Email marketers (like you!) collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.
Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.
List building helps faciliate the process of converting subscribers into active customers, since once your prospect has been added to our mailing list, you are able to develop a relationship with them, that will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).
In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:
1) Professional Autoresponder Account
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With autoresponder services like www.GetResponse.com and
www.Aweber.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.
By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.
2) Squeeze Page
A squeeze page houses your opt-in form and provides a place for your contacts to find you, evaluate what you are offering and make the decision to become an active subscriber of your list.
A squeeze page is very similar to a salespage in terms of its primary function is to pull in customers and motivate them to take action, in this case, subscribe to your list.
That call of action is essential in creating high preformance squeeze pages, and you must place emphasis on ensuring that your visitors are directed to fill in the opt-in form, otherwise they will not be added to your list.
You need to clearly direct visitors to enter in their name and email address as well as instruct them to confirm their request to join your list (if you are using double opt-in).
One thing to keep in mind when developing your squeeze page is that it should motivate visitors in the same way that a traditional sales page should, however, the actual structure of your squeeze page will be very different.
With sales pages, they are typically designed to offer as much information
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about a particular product or service as possible, since the main focus is on transforming a visitor into a customer.
With a squeeze page, you aren't asking your visitor to make a decision to purchase or committ to anything other than to subscribe to your mailing list where they are rewarded with a free product.
Keeping this offer or giveaway in mind, when you develop a squeeze page, you need to have a strong focus on your market, and design your offer around an existing problem, need or question.
To come up with the best incentive offer possible, you'll need to thoroughly evaluate your market, as well as competing offers so that you can create a relevant product that is in demand and likely to capture attention from your target audience.
Squeeze pages should be designed to offer a clear navigation system, basic structure and template and a compelling offer.
To summarize, your list building funnel consists of three major parts: 1: Squeeze Page With Opt-In Form
2: Compelling High Quality Offer or Incentive
3: Follow Up Emails And Broadcasts
We will discuss the anatomy of a successful squeeze page in an upcoming chapter, so that you can begin to develop your own.
3) Giveaway (Incentive)
Your giveaway is essentially, the most important element on your squeeze
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page.
If your offer doesn’t motivate visitors into subscribing, all of your marketing efforts will be lost. This means that you need your offer to be of interest to the majority of your target market, rather than to a small group of subscribers. The higher the quality of your giveaway as well as the more relevant your offer is to your market, the easier it will be to recruit new subscribers.
There are many different ways to ensure that the product you are giving away is of a high-perceived value by your subscriber base and likely to be successful in converting new subscribers.
To start, consider the different types of products that are being successfully sold in online marketplaces and create a shorter version of a hot selling product, and offer it for free to anyone who subscribes to your list.
If competitors are successful in selling a similar product and you are giving away a high quality product based on the same topic, imagine just how easy it will be to recruit visitors and subscribers to your site.
And better yet, what better way to begin building a relationship with an active subscriber base than by offering them something of equal value with no strings (or price tag) attached!
You could offer:
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Free Reports
Free Ebooks (full length of leaked chapters)
Free Tutorial Guides
Video Tutorials
Free or Trial Access To a Membership Program
Free Booklet with “Top Tips”
Free Weekly Newsletter Subscription
Free templates or graphics
Free Audio Interviews, Lessons, Tutorials
The key to creating a successful giveaway product is in its overall relevancy and existing demand. You want to make sure that your target audience is actively searching for similar information, and that it is being sold successfully in the marketplace. If you do that, you will have little difficulty building a massive list of targeted prospects who will be eager to receive your emails and broadcasts.
If you plan to promote an ebook or e-course of some kind, a very powerful method of building a massive mailing list while generating new business for your product is by offering a leaked chapter of your info product.
By offering this free chapter, you are able to provide new subscribers with a sample of the quality of your work, as well as generate buzz around your upcoming product launch.
If your product is well written, you will find it exceptionally easy to build a subscriber base of people who will likely purchase the full length version when it launches.
This is also a savvy method of creating a viral campaign for your upcoming launch as people pass around the 'leaked chapter' to everyone they know.
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If you are interested in outsourcing your project to experienced freelancers, you can easily find a trustworthy professional from the following freelance marketplaces:
Just make sure to provide your freelancer with a clear outline of what your project entails and be sure to follow up by requesting updates and reviewing the content as its created.
You want to be available to your freelancer in the event they have questions about the project or need a bit of guidance. Consider signing up for a free Skype account at http://www.Skype.com and adding your freelancer to your contact list.
You could also consider using private label rights material to create your initial giveaway product.
You want to be careful doing this however, as it's important that you begin building a solid relationship with your subscriber base from the very beginning. This means that the product you give away will ultimately represent your quality and overall brand.
If you do decide to use private label content, make sure that you spend time revising the material so that it blends well with your own personal style.
You want people to begin to recognize your brand, and become familiar with your work, so taking a few minutes to tweak and update the content
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will help to develop a product that is exclusively yours.
Here are a few PLR sources worth considering:
http://www.PrivateLabelTreasury.com
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Squeeze Page Design Guide
To help you create the most effective squeeze page possible, here is a quick overview of the most important elements that you need to include in your own squeeze page:
Compelling, Attention-Grabbing Headlines
Your squeeze page's headline should be the very first thing that your visitor sees and therefore it needs to attract attention, draw them in and keep them focused long enough for them to become a confirmed subscriber of your mailing list.
Your headlines text size should be larger than the rest of the text on your page, and for increased exposure, consider adding color to your headline (red and blue works well).
You could also consider highlighting your headline and any sub headline that you use. You can use the <h1> and <h2> tags to enlarge your text, which will not only help with capturing attention from your visitors but will also alert search engine crawlers that the enlarged text is important.
Center your headline within your template and try to work in your opt-in box so that it is close to the headline itself. If you are using a CSS based squeeze page, your opt-in box could be placed in a right column, with a bullet list of benefits featured in the main body of your page.
Content/Body
You should keep your content trimmed down so that it focuses only on the
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most important information that you have to share.
Avoid wordy squeeze pages that offer endless paragraphs of information.
Your squeeze page has ONLY one task, to convert visitors into subscribers and so you need to keep it clear, concise and of course, exciting!
You will want to split test your copy (including lengths) to determine what will increase conversion rates, but in the meantime, here is a quick overview of how to better structure your squeeze page content so that it is easy to read, understand and encourages subscriptions: 1) Use Bullet Points To Highlight Benefits
Bullet points emphasize important features and draw attention to the special aspects of becoming a subscriber of your list.
This is a great way to showcase the benefits of becoming a subscriber, and what they will receive, in return, for their subscription.
For example, if you were offering a report on the 'Insider Secrets To Finding A Work At Home Job', your benefit list could include:
• Find out how to land a high paying telecommuting job even if you have absolutely no experience online!
• Avoid devestating work at home job scams that circulate the industry and target people just like you!
• Discover the #1 freelance website where 99.9% of new telecommuters are able to secure employment in their first week online.
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• Create a compelling resume that guarantees you stand out from the crowd and get noticed by top paying companies online!
2) Retain Focus At ALL Times
Eliminate any external links and keep your squeeze page focused. You want to avoid distractions or in directing potential subscribers to external websites (or even internal pages on your site).
Their ONLY option should be to subscribe to your mailing list. You don't want to confuse them or deter them from your one objective; getting that lead.
Avoid navigation menus, widgets, plugins, or links to articles. Your squeeze page should be one-page long, feature your bullet list, headline, opt-in box and private policy. Eliminate clutter and any information or content that is not necessary to securing the subscriber.
3) Strong & Clear Call To Action
If you want your squeeze page to successfully recruit new subscribers, you NEED to clearly direct visitors to fill out your opt-in form and confirm their request.
Do NOT assume that people know what to do. Remember, not everyone is likely to have experience with mailing lists, and so you need to directly instruct them as to how they are able to gain access to your free, high quality offer.
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Just the same, you also want to direct them to confirm their request to you’re your list once they have entered in their name and email address.
If you are using a double opt-in format, you will NOT be able to communicate with subscribers who have not verified their request, so make absolutely certain that you are following up and instructing everyone to confirm.
(You can do this by automatically directing subscribers to a secondary page on your site that thanks them for subscribing and tells them that the final step is to check their email and confirm their request to join your list by clicking on the verification link sent out by your autoresponder system).
Just like your squeeze page, keep your confirmation page clean and crisp.
Avoid ANY external links at this point because you need your subscriber to follow your instructions instantly, eliminating any chance of them forgetting to confirm.
Consider highlighting your call to action, or using bold text to emphasize it, like this:
“Submit Your Information Immediately To Claim This FREE Report – Before It’s Gone!”
This creates a sense of urgency and gets them excited about what you’re offering. This is an important element to keep in mind. You also may want to try a more specific scarcity tactic, like,
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“Only 25 Copies Available !
Claim Yours Before It’s Gone!”
4) Minimize Graphics and Use Them Wisely
Your squeeze page should load quickly and remain clean and focused.
However, it's been proven that using report covers, or ecovers can increase subscriber rates by giving your visitor a visual picture of what they will receive after subscribing to your list.
Make sure that the graphics you use are high quality and original, and that your report cover portrays the product or offer you are giving away accurately.
If you are offering a short report on 'Dog Training Mistakes To Avoid', make sure that your report cover clearly illustrates the topic.
Always make sure that you personally go through the subscription process before launching your campaign to make sure that you receive the initial welcome email sent out by your autoresponder, and that your opt-in box itself works properly.
Squeeze pages can be as detailed and lengthy or as short and precise as you wish, depending on your target market and overall layout.
You NEED to make sure that you emphasize the benefits of joining your list, and that you highlight the opt-in box, drawing attention to it and whenever possible, keeping it visible above the fold.
Always use a headline that explains exactly what they will receive after
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they become a subscriber. People don’t always give away their email address so easily and it’s your job to explain exactly how they will benefit by doing so.
Regardless of how you structure your squeeze page, you need to thoroughly test what works and how you can improve it.
In the next chapter, I will show you exactly how to set up a simple split testing system so that you can tweak and improve your squeeze page conversion rates.
Split Testing Squeeze Pages
Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by using Google’s Website Optimizer, a free tool that will help you run simple split tests of any websites you own.
You can sign up for a free account at:
http://www.google.com/analytics/
You will need to add a snippet of code to your squeeze page after creating your Google Analytics account. This code is given to you by Google and is available within your account once you have added and verified your website’s location.
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Once this code is placed on your website, Google Analytics will start tracking your visitors and traffic.
When split testing, start with only one element at a time.
For example, if you change the headline on your squeeze page, leave everything else in its original state until you determine whether tweaking your headline helps with conversion rates.
Once you have determined what headline works best, change another element of your squeeze page, such as the color scheme, opt-in box frame, or summary of your offer.
Always test the original against the variation and give it enough time to accurately determine whether your changes have increased your subscription rate before making any permanent changes.
If you find it difficult to create a squeeze page, one easy tactic is to study existing squeeze pages in your market, and then create yours so that it is modeled after successful pages.
Don't copy from them, but use it as inspiration and a foundation in which to build your own.
If you aren't familiar with HTML and aren't comfortable editing code or CSS, you could consider using Wordpress to develop squeeze pages, quickly and easily.
With Wordpress, you can set up a static website in just a few minutes, and by simply copy and pasting your autoresponder code into its main page, you can have a fully functional squeeze page set up within minutes.
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You can download a copy of Wordpress from www.Wordpress.org and a free copy of Code Banter's Wordpress autoresponder plugin that will instantly feature an opt-in box on your blog, at http://www.CodeBanter.com
You can also purchase pre-designed HTML based squeeze pages that allow for you to instantly plug in your autoresponder code from high quality developers including:
http://www.optindesign.com/page/
http://www.instantsqueezepagegenerator.com/
Another thing to consider is building video based squeeze pages, where you feature a video alongside your opt-in form that offers your visitors with a slideshow or presentation of what you are offering.
Use a free movie making program like Windows movie maker, if it came with your computer, or download a trial copy of Camtasia
(http://www.TechSmith.com) and create a short video or slideshow that speaks directly to your target audience and showcases the benefits of your mailing list or newsletter.
Remember to split test your squeeze pages, so that you are consistently tweaking and improving them for best results!
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Setting Up An Email Broadcast Schedule
To better organize and manage your email marketing, you should consider creating a schedule o