Your membership website will generate a steady income from within its own community
based on your chosen platform, however in order to maximize your income you should
begin to develop a back-end system so that you can increase the value of every
subscriber.
Consider how you can integrate different options that would appeal to your members, or integrate various levels into your membership community so that active subscribers are given extended options or benefits by upgrading their accounts to access different areas of your site.
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Consider creating up-sell offers, one time offers or other back-end offers that
compliment your membership program, and add extra value. For example, you could
consider setting up a membership site that offered various levels, starting with Bronze, then upgrading to Silver and finally Gold. Each level would gain access to extended
content, special downloads or exclusive offers.
Another method of thoroughly monetizing membership websites is that rather than offer a front end system that is based on a recurring fee, you could instead, offer a flat rate access fee with upgrade options.
For example, your membership site could be priced at $97 entry fee (one time charge)
with a monthly rate of $67. What this does is help in customer retention, because if a subscriber cancels their account, they would then have to re-subscribe, paying $97
again before being given the monthly discount rate.
You should also consider using urgency-based strategies, such as time sensitive offers, or limited quantities or spots left within your membership community.
You could also consider offering coupon codes, with only a specific number available
before expiring. This will motivate your visitors to take action and subscribe before the offer ends.
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When it comes to membership websites, there are a few things you will want to
integrate into your system in order to maximize your profits, and retain subscribers.
One easy way of enticing visitors into becoming paid members is by offering what is
known as „teaser content”, which showcases snippets of content on the main website in order to entice a visitor into becoming a paid subscriber.
Sites that provide information to find work-at-home jobs, for example, can see the listing of jobs but cannot apply for the jobs unless they are members of the membership site
itself.
You will also want to pre-determine your content schedule. This way, you can stay on track with updates and your subscribers will know exactly when to expect new material.
If you ever have to change your update schedule, always notify your members so they
are aware of any changes.
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