With an email based membership program, you are able to set up complete
membership sites quickly, with very little start up costs or work involved. After all, since the majority of the content will be delivered via email, you don‟t need a dedicated
server, or expensive membership software to manage your program!
You will also want to determine a delivery schedule, making sure to send out the
newsletters on the same day each week, for consistency.
Membership To The Bank | Page : 19
When it comes to frequency, the most common formats include eCourses sent weekly,
bi weekly or monthly. When you are deciding what your publishing schedule will
be, keep in mind the kind of information you will be supplying to your
membership and its “dated importance”.
If you are offering information that changes quickly or regularly, then you are going to want to consider sending out your ecourses more frequently, perhaps even
implementing a RSS feed into your course, so that members can receive instant
broadcasts of new updates.
If your information is evergreen and unlikely to change quickly, you can set up a weekly or even monthly e-course, where subscribers receive a new module or lesson through
email on a regular basis.
Membership To The Bank | Page : 20
eCourses are exceptionally profitable, because you can minimize the workload involved in launching your membership program. You will only need a professional
autoresponder/email delivery account, such as http://www.Aweber.com or
http://www.GetResponse.com, the first month of content, and a way of accepting payment for each subscription.
The easiest way to set up an email based membership website is to create a simple
subscription page that features a subscription button (You can create these directly
within your Paypal account). When a visitor to your site decides to enrol in your
ecourse training, they can either choose to subscribe to a monthly payment plan, where they receive one new module every month, or perhaps a one-time flat fee for the entire training series.