The Trend of the Time
One last aspect to consider about a company is the state of it’s current market trend.
Many people at one time or another have heard about aggressive marketing campaigns of certain companies based on the need for their product and how hot the opportunity is at the moment.
They could be in the pioneer stage, marketing the latest health products to a growing or maturing market (for example, aging baby boomers). Some could be in a mature stage after surviving in the market over 10 years.
The comparison of the new, smoking hot companies over the mature, or aging counterparts has its pros and cons. New companies are not vulnerable to saturation.
Collaboration with new companies puts you in positions of power where you can negotiate with the management team on the direction of the company or even enhance the marketing plan. People who has heard of those new companies may jump on the opportunity where it's general y easier to create a large group in a short time.
This does not mean you should not join older companies. Older companies are more stable and has survived the times. They have run a time-tested system which has helped many people to succeed. International companies are even more reliable as they have the manpower to tap the international market. Think of McDonalds. They have been around for so many decades yet people are still profiting from them today because they all follow a proven system.