What the Network Marketing Jungle is Like
There are thousands of Network Marketing companies out there! Here are a few categories of Network Marketing. These will help you determine which company suits you.
The main difference between traditional Network Marketing and Internet Network Marketing is the method used to recruit or sponsor. Traditional Network Marketing relies mostly on one-on-one prospecting (like at a McDonalds or Starbucks), home party, opportunity meetings or rallies. Internet Network Marketing does the recruiting through e-mail, newsletter, forums, websites and sales letters. This minimizes the human interaction part and may be more suitable for those who are not very good at talking to others.
Two main types of traditional Network Marketing are ones, that are heavily concerned with retailing, consumption or distribution of a physical product with a high volume of repeat sales (like vitamins or skin care products) and good testimonials of the product with high visibility (e.g. look at my skin, the product has cured all my pimples!).
Concept Network Marketing doesn’t focus as much on products compared to its former counterpart. They usually do have a product, but it doesn’t have as high a repeat sale as those mentioned above. Most of them run their business like a club. Some are like lifestyle clubs. Others conduct their business with a high degree of professionalism (they all dress better than an office worker). Often they will sell their people a dream or molding them to a particular image to convey the image of the company for attracting more recruits. It’s the sizzle that sells the steak.
In Internet Network Marketing, there are distributions of two types of products. A physical product distributed through the Internet means that the Internet does the selling and recruiting, taking the orders, and the shipment of the product are done offline.
Digital products remove the headaches of physical product distribution. This usually gives the company a better margin due to lower overheads (no warehousing or shipment).