There is a lot of buzz around Internet marketing regarding “Niche” marketing and niche websites and rightfully so. The idea of marketing to a smaller less competitive, but still hungry market makes sense.
The whole idea behind building niche websites and catering to niche markets is based upon this concept that people who are searching for very specific things are more likely to be interested in actually buying them.
Think about that. If you are searching for “luggage” for instance, you could be as likely to be looking for a briefcase as for a backpack. If you are searching for a “Samsonite leather laptop briefcase”, it’s pretty likely that your looking to buy….a Samsonite leather laptop briefcase!
There are better examples I’m sure, but you get the point. The more specific the better, provided that enough people are searching on that term. There are even people out there building niche websites based on specific product names and model numbers!
You need to find a market that has enough potential customers but not too much competition. We’ll go into detail on how to do this later on in the report.
You need to keep in mind that your website will need some quality “content” in order for the search engines to find it and “approve” of it.
In other words there are three important components to a good niche website; the amount of people who visit, a niche that is not too competitive and the quality of the overall content and offer.
It’s not enough now days to have volume. The search engines (and potential customers!) place a high value on relevance and quality.
The more quality content and relevance your site has the higher your search engine ranking will be.The higher your search engine ranking is, the more people will see it “naturally” just by searching on your keyword phrase or some version of your keyword phrase.
Here is an example of what I’m talking about
The keyword search term above is “leather laptop briefcase” www.InternetMoneyMap.com
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advertisements. The number 1 “natural” free listing is “leather-briefcases.com”. That’s a great domain name for someone to have in the “leather briefcases” niche.
If you look at the yellow highlighted results number at the top, you can see that the number of other websites that are trying to rank for the term “leather laptop briefcases” is 1,010,000!
This is way too competitive for our purposes.This is how you have to start thinking about your niche website business. Find a specific market that is both popular and not too competitive and build a quality site around it.