Foreword
Writing Rich Marketer Poor Marketer has been a determined effort… we have written this eBook with the intention of making people aware that becoming rich is not something that is too difficult to do, not with all the tools that we have at our disposal right now. What does becoming rich mean? For us, it means having enough money to meet our needs. Not having to worry where the next installment or bill will be paid from. Having a security of work and steady income. Most importantly, being rich is the power to be able to do what we want with the people who mean the most to us.
This is what we think being rich actually means. But, a lot of people have an entirely wrong idea. They think it is an uphill task to become rich—they think they cannot do it without having some amazing skill or talent or getting a lucky break from somewhere.
Lucky breaks do not happen. They need to be created. Opportunities need to be created. And this eBook is where you learn how you can do that… how you can gain control of your own life.
In Rich Marketer Poor Marketer, the first thing you will see is how to improve your mindset, because that is the most important thing. You have to remove the thought of the inferiority complex that you have created for yourself and move on with confidence. You have to make adjustments in the way you think. Being rich may not require supernatural talent in the way you think it does. It is all about putting the right effort in the right place. It is all about living your life, and planning your strategies, in the right manner. This eBook takes you through a journey—a journey that tells you what you need to do in order to get there.
This is the world of the Internet. The Internet has seeped into every aspect of our being. We cannot refute that fact. And the rich marketer cannot forget that truth either. In fact, the richest marketers of today are people who have harnessed the power of the Internet to make their lives better. They have grown, and they have expanded their business to never-before limits, with the help of the power that the Internet world provides them with.
That is the reason Internet marketing becomes a very important aspect of the discussions that you will find in this eBook. You will find that we talk about implementing the right marketing strategies that can elevate your position in this world and take you to the pedestal other people haven’t reached before… at least not on such a sure footing.
One of the other things that have been given great importance to in this eBook is the art of reaching out to your niche. Contrary to what most people think, the niche does not already exist. A rich marketer will try to create this niche. They will develop the need for their business within this niche and that is how they tap into the vast potential that a highly targeted niche can provide them with. In this eBook, you will see how you can create a niche within a niche. The narrower you go, the higher your chances of successful sales will be. Your demand will increase, and as the demand for your product increases, you will become a richer marketer.
Another very important thing is that you have to build a brand name not just for your business but also for yourself. You have to make yourself popular. You have to create a scenario in which even if you launch a new product or a new business, your name will pull it along and make it successful. Like all other successful people out there, you should be able to run your business on the strength of your name alone. People should start to anticipate your next product. Is that possible? Yes, this eBook tells you how you can go about it.
So, prepare to read this eBook. As you read it, keep your mind open. Let the ideas flow. The eBook can just give you the raw material to think… the eventual visualization and implementation is your talent.