Many people look for solutions
online, of course, we all know that
typing in one word is usually not
enough to get any sensible result,
so targeting a phrase of between 2
and 4 words is the better choice to
make. If you target a keyword phrase
of just one word then it is likely to
be too competitive or too
longer phrases than four is generally
ineffective, so try
to find a phrase with just 2 to 4 words which customers with buying intent are likely to use. However, there are three different ways you can type in the same keyword or phrase like:
2. “childrens rollers skates”
3. [childrens rollers skates]
1. Just typing a keyword is broad match,
2. Enclosing the keyword in quotes is phrase match
3, Enclosing a keyword in square brackets is exact match.
Broad match is the most difficult one to achieve, followed by phrase then e xact. Achieving top search engine rankings on a broad match keyword has the added value that you will be also be top for other related keywords. A good SEO company should aim for broad match for all you keywords.