This may seem like a strange concept, but in the world of SEO,
results too quickly with a
getting good new website
can often be the sign of creating a problem for the future, that is, if you dont maintain your popularity then you will fall just as easy.
The reasons for the above are really down to the way in which the results have been achieved. If you have shot up the rankings in record time then it could be that you SEO expert has been using
spammy black hat tricks to get some
impressive looking but require a high
amount of maintenance. „Quick to raise,
quick to fall” is the often the case if you
stop using their service.
On a competitive keyword, expect to have to wait at least 90 days for good, SEO work with solid foundations to have an effect on your rankings. If you are appearing on the first page of the search engine listings a lot quicker, then you have to ask why? This could be due to black hats spam techniques that can work in the short term but they often are built on a foundation of sand that is likely to come crashing down like a house of cards at some point.
When you hire an SEO expert, you should be looking at receiving a realistic timescale for getting some visible signs of improvement. Having an unrealistic timescale which can never possibly be met, carrying out a poor quality rush job or, even worse, using tactics to provoke a short-term rise up the rankings is bad.
Of course, you will also want to see some results quickly, to reassure you that things are moving in the right direction and that this SEO business does actually bring positive results. Ideally, you should be looking for are gradual signs of an upwards movement through the rankings, as the solid work being done begins to be reflected in the search engine rankings
Lastly, one more warning about black hat tricks they can trigger red flags by the search engines and this can lead your site to be delisted or sandboxed. This is especially true if your website is under two years old.