If you are looking to get some SEO help on board to increase your web traffic then expect them to do some investigation around your needs, you r competitors and the market you are in before they can tell you how much the work will cost.
If you are offered a fixed price for the job, you should run a mile – in the opposite direction! Because, NO decent SEO service can properly price a job without investigating your market and your desired keywords. Let us have a look at the reasons behind this…
Imagine that you want to win a running race. How would you know you had a good chance to win if you didn’t know anything about the distance of the run or the class of runners you are up against? Running 10 yard against old men with walking sticks, is very different from running a marathon against Olympic champions.
In the SEO world, keywords determine the kind of race you're up against and your competitors are those already on page one of the search enginesThe sensible and professional way to go about calculating costs is to do it after having carried out some keyword and competition analysis. Of course, some races are very easy to win whilst others are incredibly hard. Finding how tough or easy it is going to be is, is only possible after keyword and competitor analysis.
The key is: don’t enter a race that you have no or little chance of winning! Because good SEO is about getting results by beating the existing competition, and this can’t be done properly without analyzing your rivals and planning a strategy that will take advantage of their weak points. Every market is different and every competitor is different too, and no one can tell you what needs to be done without doing some research first.
Another key point here is that keyword research is also necessary to make sure that you are carrying out a campaign which will not only bring you visitors to your site but that will also bring you commercial traffic, that is people who actually might want your product or services. There are easy ways to get simulated visitors/traffic to your site so don’t be SCAMMED.