5.1 What is BUM Marketing?
Marketing programs come and go. Some of them breed a lot of success and others don't fare so well. In many cases, there is a lot of expense involved to sign up for a program, get the materials and set up shop. None of this is true with BUM Marketing.
As a common sense approach to creating an ongoing revenue stream, the basic concept of BUM marketing is to make good use of the resources that are already available on the Internet. The great thing is that using these resources requires little on the part of the user, other than free registration for revenue generating tools, posting free articles, and being inventive with SEO optimization.
The founder of this common sense marketing concept, Travis Sago, credits his wife with coming up with the name for the method. The name comes from the belief that Sago could take any bum off the street, trot him or her down to the local public library and onto a computer, and help the individual develop a revenue stream that would begin to bear fruit within a very short time.
True to his word, the free online training video that Sago has developed is not just a teaser designed to entice people to buy an Ebook or sign up for some marketing concept. There is actually a great deal of usable information included in the course.
You can learn some valuable information about how to use Google search engines to your advantage, some great places to create how to articles and incorporate keywords that will result in some excellent income opportunities. Sago shares a lot of expertise that he gained by trial and error, and helps people to sidestep situations that could slow down the process.
For those that may wonder how to go about getting the most from keyword optimization, Sago provides a perfectly simple and logical way to uncover phrases that are sure to be attention grabbers and get you to the top of the search engines. He uses a method that anyone can use, and curiously enough, one that not that many people actually think about using.
Of course, this is true of quite a bit of the information contained in the BUM marketing course; it is all out there, but before Sago, nobody took the time to put it together in such a logical and straightforward manner.
There is one word of warning here. Sago does not present a get rich quick marketing scheme. There is some work involved with the BUM marketing method. It requires establishing the portals for revenue generation and then also researching and writing copy that provide opportunities to prompt folks to visit those portals.
This is not a program where you fill out a couple of blanks and consider yourself done. Be prepared to put in some time getting started. Also, while the odds are very good that you will see some revenue in a very short time, don't expect an avalanche right out of the box.
Like any business, it will take time to build up those revenue streams. Sago makes this clear in the course and also offers helpful ideas on how to incrementally increase your web presence and over time establish a nice steady income.
For people that have tried online affiliate marketing and not done very well, BUM marketing may be just the approach you need to think about in order to get moving again. Anyone what is interested in giving affiliate marketing a try should take the time to sign up for this free course and soak up this excellent process.
BUM marketing is easily one of the most comprehensive, yet most common sense approaches to affiliate marketing to come down the road in a long time. Check out some of the reviews of BUM Marketing available online, as well as visiting the BUM marketing web site. It will be time very well spent.
5.2 How to Apply the BUM Marketing Method to Increase Affiliate Sales
There is quite a buzz about the BUM marketing method these days and rightly so. BUM marketing is easily the easiest marketing method to follow. As developer Travis Sago states on the BUM marketing web site, this is something that anyone with some time, an Internet connection, and the ability to employ a logical thought sequence can accomplish.
Within this context, the use of several of the approaches found within the BUM marketing approach can be used to increase the sales potential for any affiliate marketer and result in an enhanced revenue stream. Here are a couple of the ideas from the BUM marketing method that will help you to begin thinking in terms of how to make more money.
One of the key components of any affiliate marketing program is to find ways to get the right people to click on ads. Generally, this means driving people to the pages where the ads are housed and keeping their attention long enough for them to spy the ads and decide to give them a try. One of the main ways to accomplish this is with the use of keyword optimization.
Contained within the BUM marketing method are some simple tricks to uncover key words and key phrases that regularly result in a lot of hits on search engines. Making sure that the content of the web page where the ads will reside is rich with those key words will make it much easier for people to find the pages online and will increase the chances of them clicking on the ads.
As Sago points out, there are several places around the Internet that Google seems to love, and getting content on those sites is free. All you have to do is contribute content, arrange for the ads associated with your affiliate programs to pop up on those pages, and you are off and running.
The BUM marketing concept also has a recommendation when it comes to writing your content. Borrowing the principle of KISS from public speaking programs, you want to keep the content simple and fun to read.
How to topics are great and a format that includes quick and easy reading sentences and bullets will go a long way toward becoming favorites on search engines? As Sago makes clear, it is not necessary to create a doctoral dissertation in order to write a piece that is informative, interesting and has plenty of key word enrichment. Generally, an article that is between two hundred and five hundred words will do the trick nicely.
Placement of the content is also very important if you are to hope to bubble to the top of the search engine listings without having to pay for the privilege. From this perspective, there are several article web sites that welcome contributions by people who can put together a credible string of sentences.
While the sites do not pay you for the content, that is perfectly fine in this instance. What you want is a slot on a web site that is loved by the search engines and will allow affiliate ads to run along with your content.
Identifying those web sites and contributing that free content, then placing your affiliate ads to run with your content will result in much more income than developing your own web site and scrambling to find ways to get noticed during searches.
The overall emphasis in the BUM marketing method is to make the best use of resources that are already in place on the Internet.
By using online tools to identify popular keywords, writing short articles that will include those keywords, and placing the content on the right web sites, you will be well on your way to making a nice amount of sales each month with your affiliate marketing programs.
5.3 Recommended BUM Marketing Resource
One of the great things about the BUM marketing method is that the process relies on the use of several identifiable resources. Here are a few examples of resources named in the Bum Marketing materials that can result in the generation of additional revenue for your affiliate marketing programs.
One of the cornerstones of the BUM marketing method is the creation of helpful copy that will make the most of keywords and key phrases. In order to determine the subject matter and appropriate key words to use, you can use this Google program https://ads.google.com/home/tools/keyword-planner/
Google is your friend but if you want to pay Google paid alternatives.
In lieu of using a software program to come up with keyword ideas and article topics, you can simply use your search engine to locate topics that have somewhere between a thousand and five thousand optimized results when used for a search.
As BUM marketing strategies make clear, this is not a case where the more the merrier. You want to find a niche market where there is a good chance that your subject matter will bubble to the top of the search engines. Using the right key words along with the right topics can go a long way in making that happen.
Second, BUM marketing recommends several article placement sites as being much loved by the folks at Google. These sites also are set up to allow you to make money via ads placed on the page along with your article.
Among the sites recommended by BUM marketing is http://www.ezinearticles.com. It's very easy to establish a writer account with and you can have content online and on its way to showing up in search engines within twenty-four hours.
BUM Marketing also recommends http://www.wordpress.com as Google favorite, but also cautions that there is a little more work involved with them, so you may want to hit the easier setups first and then address these last two options as outlets for your affiliate ads and keyword enriched articles.
Another recommended online tool that Bum Marketing is excited about is the Wealthy Affiliate site: http://www.wealthyaffiliate.com/. In fact, when you sign up for the free course, you will also get a link via email that will take you to a tutorial that Bum Marketing has designed to walk you through the Wealthy Affiliate site.
Here you can learn the latest news in the affiliate world, get some inside scoops on the major search engines, and network with other marketers. Keep in mind there is a monthly membership fee, so this may be a resource that you ease into after you have begun to make a little money using the article writing strategy that forms the basis for the BUM marketing method.
From a purely great way to share ideas with other marketers and get the lowdown on how to use various portals to make money, Wealthy Affiliate does have some interesting tools to recommend.
Sites for posting ads are another recommendation featured in the BUM Marketing method. All you have to do is write a short paragraph to go along with the ad, using important keywords to capture the attention of the search engines, and you are ready to roll.
This is an excellent first step for new affiliate marketers that may be intimidated by the idea of writing a whole article the very first time.
The BUM marketing method involves the efficient use of a lot of resources that are already in place on the Internet. While they also include suggestions for resources that may cost some money, the method does not require those resources in order to work, so they can easily be integrated into the overall program at a later date.
By working with the free resources mentioned in the BUM method, it is possible to create a steady revenue stream and grow your business to the point that investing in additional software or online programs becomes practical.