The 7 Secrets to Choosing the Best Home Business by Ann McLaren - HTML preview

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SECRET # 1

Does the business have unique products which are in high demand in the marketplace?

Almost every day new companies spring out of nowhere which are simply copying other companies. Example: How many juices and vitamins have you seen on the market? How many times have you heard that something is "the greatest nutritional supplement"?

Of course, healthy living is important and most of the supplements out there are great, but does the world really need another vitamin?

Are people crying out for another juice from a berry found deep in the Amazon?

 

The reality is "no", because the marketplace is flooded with this type of product.

And if you're going to be representing a new-ish company selling nutritional products, you'll be competing against companies which have been on the market for 50 or 60 years.

Everyone has heard of Amway. Amway has the biggest selling nutritional line in the world.

If you're going to be selling a new nutritional product, what are your chances of taking on and winning against Amway? They are already firmly established in the marketplace and the first one in always gets the lion's share.

So you need to find a product that is unique and hard to copy. Because if it isn't hard to copy, someone else will come along and try to replicate it very quickly.

 

The other question to ask yourself is: Is there a market demand for the product?

 

Remove the business opportunity and step back and examine the product on its own merits and ask yourself:

 

"Would I want this product, would this product benefit me if it didn't have a business opportunity attached?"

If you can't honestly say that the product would be of value to you for its own sake then you are, in effect, selling buckets of air.

And this means that the product is going to have a very short lifespan, because no one really wants it.

 

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