STEP 1 - Chose a niche
So our first step is to choose a niche. I can tell you a secret : there is no such thing as a bad niche. Any niche will have its loyal audience, so do not afraid to mess around, even with niches that may seem outlandish and strange. That said, some niches are still better than others, and the following guidelines will help you choose a niche that will maximize your income.
To select a niche I recommend you stick to these important rules:
1. Choose a topic you are familiar with or at least interested in (if you are not familiar with the topic yet, try to understand it – you can read about it , visit professional shops etc.)
2. Choose a topic that is not by definition a trend or fad (“Crocs” shoes are a good example of a trend; camping equipment is good example of a niche).
3. Choose a topic that can be split to subtopics. For example, the topic “sports” can be split into dozens of subcategories – basketball, football, etc.
A good place to start is Amazon, the biggest and smartest eMarket in the world.
In an robust and effective system like Amazon arena, it’s unlikely that you will find unprofitable categories .
Amazon arena builds numerous categories and related sub categories on any subject you can imagine, based on tremendous and valuable consumer data.
Let’s choose a main subject and start digging around on Amazon for sub categories (niches). You can chose main subject from here, the Amazon.com tag cloud. This tag cloud contains the most popular tags on Amazon.
Let's say we chose sports as our main niche
Our next step is to find sub niches, and for that we’ll want to go to the main page of Amazon. We'll copy our main niche expression directly into Amazon’s main search field and look at the popup suggestions: Try adding letters immediately after the main subject (for example, sports). Add the letter C or the letter S after the word “sports,” as shown, and you will find many interesting suggestion for your sub-niches.
In this way, we can start collecting our subcategories. We can also find ideas for subcategories on the left bar, for example on the left bar under sport clothing you can see related subjects like women’s athletic shirts , baseball , dance , Adidas etc.
