The Definitive Internet Marketing Glossary by Wayne Lambert - HTML preview

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An acronym that stands for Cost Per Acquisition. This is the cost that a marketer pays on average to acquire a new customer. If the marketer understands the Cost Per Acquisition and the Lifetime Value of the customer, then the marketer is informed on the Return On Investment.

cPanel

A dashboard of tools provided by a hosting provider that makes interacting with the server easy.

These include FTP transfer tools, code editors and installation tools.

CPC

An acronym that stands for Cost Per Click which is the cost to the advertiser for each click they receive from the advertising provider.

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Creative Commons

Creative Commons (CC) is a non-profit organisation committed to expanding the range of creative works for others to legally build upon and share.

CRM

An acronym that stands for Customer Relationship Management which is the process of managing relationships with customers giving consideration to their specific standing with the company. This may include which stage of the Marketing Funnel the customer is at. This practice helps the Internet Marketer to ensure that the right message is reaching the right people at the right time.

CTR

An acronym for ClickThrough Rate which means the number of times that a Link was clicked on as a percentage of possible times that it could have been clicked on. This is a measure that is effective to monitor Traffic, Listbuilding and Affiliate Marketing efforts.

Crowd

A collective term that is often used to describe people that are in your Facebook ‘Fan’ or ‘Like’

pages.

Customer

A person that has paid money to the Internet Marketer.

Database

A large storage container holding data. The data is usually Indexed for fast retrieval. Information is usually entered into a database using forms and a database is Queried for results.

Dedicated Server

A Server that is dedicated to one account holder with a promise of uptime, reliability and not being subject to being blacklisted due to another account holder that share the same server.

Deliverability

The ability for an Autoresponder company to deliver emails to people’s inboxes without the emails being captured in Spam Filters.

Description Tags

A Tag which allows a few sentences to be written about the content of a Web Page. The description usually appears below the clickable Link within search results.

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Device

An item of electronic hardware.

Digital Product

Products that are not physical in their nature. They can be delivered using the Internet. These are favoured by Internet Marketers as the delivery model is totally automated.

DNS

An acronym that stands for Domain Name Server which is a reference to a Server that hosts the files and folders for a Website.

Domain Name

A domain name is an internet address where a Website can be found. Laying behind the domain name is a less user friendly location called an IP Address which usually consists of 4 constituent parts. Domain names essentially make the World Wide Web a more user friendly environment which everyone can use without having to remember a series of numbers for every website address.

Domain Registrar

Company that registers a Domain Name on the marketer’s behalf. The Domain Registrar does not necessarily host the Website.

Double Opt In

This is the process of asking a subscriber to confirm that they requested information from the marketer by clicking on a Link immediately sent to them in an email after they submit their email address. Many marketers want to be sure they have the permission of the prospect to send mail to them, so that they are not accused of sending unsolicited mail (Spam) to them. This is especially a concern for many marketers since the introduction of the CAN-SPAM act in 2003 and the FTC

(Federal Trade Commission) legislation which attempts to protect Consumers against unsolicited mail.

Download

The process of moving information from another computer on the Internet (which is most often a server) to your computer. Downloads are mainly referred to in situations where the user is prompted if they would like to download. Strictly speaking, people are always downloading files when they are browsing Web Pages that are not in the user’s Cache.

Dropshipping

A warehouse or distribution centre that despatches goods and services on behalf of the Internet Marketer.

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Dynamic Content

Content that is regularly updated. This type of content is favoured by Search Engines. Blogs naturally contain content that is frequently updated by users, so they naturally hold favour with Search Engines.

Dynamic IP

An IP Address that changes periodically.

Earnings Disclaimer

A disclaimer that Internet Marketers usually make at the bottom of their Sales Pages which is designed to give consumer protection. The FTC specifies that an earnings disclaimer is stated on Websites that give Proof of Earnings and imply that the user may experience similar results.

E-book

An electronic book containing information. These are most commonly PDF (Portable Document Format) documents although they can also be held in Executable File formats (.exe). E-books can be either free or paid Products.

E-business

A business that earns the majority of its revenue using the Internet as the distribution channel.

E-mail

Electronic mail that is used to transfer messages from one person to another using the Internet as the means of distribution.

E-mail Client

Desktop software that synchronises with a mail server periodically (imap) or on demand (POP) to give a convenient method to access mail and administer email with an enhanced set of tools and user functionality. The most common email clients are Microsoft Outlook, IBM Lotus Notes and Mozilla Thunderbird.

Emotional Trigger

Stimulus that can be words, language, body language that invoke a certain emotional state within the Prospect where they shift towards making a buying decision. See also Hot Button.

Encrypt

To encode a document with additional security making it difficult to Hack unless the encryption credentials are used.

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EPC

An acronym that stands for Earnings Per Click. This is a common metric for Affiliate Marketers to measure their performance. The higher the EPC, the better the match between the Traffic and the Solution.

Executable File

A filetype that is used on the Windows Operating Systems that can run a series of executable commands. Exe files are usually used as setup files for Windows software. Exe files can contain Malicious Code which can cause serious harm to your computer.

Exit Rate

The number of people who left a Website from a certain page.

eZine

An abbreviation of electronic magazine which is an article that you would expect to find in a magazine that can be found online. Nowadays the use of eZines goes beyond this definition.

Fantastico

A tool provided in many hosting provider’s cPanel area which enables users to install Scripts such as those required for a WordPress installation on their Server space.

Features

A list of traits or properties that a Product or service has.

Firewall

Software that monitors traffic between a Server and a Client to protect the client against malicious attacks.

Flash

A type of video media popularised by Adobe which has become the Internet standard for viewing video online.

Following

Term given to describe the collective group of people (or user accounts) that follow a Twitter user.

Followup

A type of email that is placed in an Autoresponder queue which is automatically sent to the subscriber after a defined period following the original submission of their email address.

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Forced Continuity

A strategy used by Internet Marketers where they ask prospects to try their service for a usually tiny sum to capture the credit card details of the Prospect. If the prospect enjoys and benefits from the service, they need take no action and the marketer will conveniently bill the credit card for each month of continuous service thereafter.

Forum

A place on the Internet where people with a common interest can discuss things. Forums are often referred to as discussion boards, message boards or bulletin boards.

Forum Marketing

A form of marketing where the Internet Marketer participates in discussions. If other users value the input from the marketer, they will use the Link provided within the Sig File to go to the Internet Marketer’s Landing Page.

FTC

An acronym for the Federal Trade Commission. A US government organisation that regulates trading to ensure the consumer is protected. Various legislation exists for this purpose.

FTP

FTP is an acronym that stands for File Transfer Protocol which is a method of moving information from a Local Device (usually a hard drive) onto a Server. If you want to create your own self hosted Website, you would need to understand how to use FTP software.

FTP Client

A computer application used to manage files between a Local Machine and a Server location. The Client element of the word refers to the application being deployed on the user’s desktop (client machine).

Frame Rate

The rate at which an imaging Device produces unique consecutive images called frames.

Front End

The first exposure a Prospect has with an Internet Marketer. This is usually a content based interaction where it is free for the prospect. This means that the prospect can try the services of the marketer with no financial risk attached so they can determine what value they can receive from the marketer.

Fulfilment House

An operation where marketers can get their Physical Products made and despatched on an ad hoc or batched basis. These can be Products such as physical books, DVDs or CDs.

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Geo Tagging

Tagging of a post or tweet that reveals the location that the post or tweet was made.

Giveaway Event

A Listbuilding exercise usually hosted by an Internet Marketer where each Contributor submits a gift for users to Download for free in exchange for submitting their email address. This gives the marketer the opportunity to capture the email address of the prospect. Marketers have various opinions on the quality of the Lead with some saying greater effort must be made to condition the prospect for buying.

Google Search Algorithm

A complex closely guarded secret mathematical formula applied to search results that appear using Google’s Search Engine. A simplistic overview of Google’s algorithm reveals the formula favours pages that have a large amount of Inbound Links (especially from relevant sources), sites that are constantly updated with fresh relevant content (Dynamic Content) and activity generated with people contributing to the site.

Gravity

Statistic Clickbank give to their Products to indicate the number of unique Affiliates that have sold the product (and generated a commission) within the last 8 weeks. The calculation is much more complicated than this but this is it as its core.

Grey Hat

A term that is used to describe a process or practice that is borderline Black Hat. The practise pushes the terms and conditions of the authority to the extent of its boundaries.

Guarantee

A strategy used in sales situations which enable the Prospect to purchase the Product with the knowledge that if the product does not deliver on its promise, the buyer can ask for a refund. The objective for the Internet Marketer is to make the purchase “risk free”.

Guest Blogging

The process of writing a post on someone else’s Blog for the benefit of content creation, reputation building, increased Traffic and networking with other Bloggers in the Blogosphere.

GUI

An acronym that stands for Graphical User Interface. This refers to the interface presented on a user’s screen which enables them to interact with the computer easily and intuitively.

Hack

The process of attempting to gain unauthorised access to another person’s machine.

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Hosting

These are the services provided by hosting companies that allow people to store files on a Server which everyone can access. Hosting companies are used to store files, install Scripts, backup Website data and serve users of a website with the files they need to browse. Services offered by hosting companies can be as simple as being a Domain Registrar or as complex as hosting a Dedicated Server or Static IP solution. Dedicated servers are usually used by companies that attract high amounts of Traffic.

Hot Button

The stimulus that a marketer provides which turns a potential sale into an actual sale. The hot button is often the Benefit that the Prospect values the most in the Offering.

HTML

HyperText Markup Language is one of many Internet programming languages that encodes a Web Page in a specific format that a Web Browser can interpret. If you want to create your own web pages, understanding of HTML is an advantage although not an absolute necessity as there are many good WYSIWYG ( What You See Is What You Get) editors on the market which can help people to create web pages without knowing the coding.

Hyperlink

A Link on the Internet that can be clicked on to move the user to another location.

Image Ads

A PPC option offered by many of the leading providers of pay per click advertising. This is where an image is presented to the searcher and a payment is made to the PPC provider by the advertiser when the user clicks on the image thus driven to the Landing Page of the advertiser’s choice.

Inbound Links

Links from external sites coming into the site of the Internet Marketer. These links are highly desired by an Internet Marketer as Search Engines strongly favour Websites with lots of quality inbound links.

Indexing

A process undertaken by Search Engines to assemble data on the Internet into a huge database.

Users can then Query the database with Keywords so they can fetch the most relevant Web Pages for their search.

Information Overload

Condition suffered by Internet Marketers when they try to focus on too many things at once. This usually leads to overwhelm and frustration.

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Information Products

Information packaged into a Product that solves a particular problem for the market it is targeted towards. The information can come in various formats including text, audio, video, screen captures, Mind Maps, software or even seminars.

Internet

A mutlibillion dollar infrastructure which connects each computer as an individual node to one another. The internet is often referred to as the net or the web. As a factual term, the internet is the physical connection between computers. The World Wide Web refers to the connected documents that reside on the internet.

Internet Marketer

A person or company that markets products or services over the Internet in exchange for monetary profits.

IP

An acronym that stands for Internet Protocol. It is the language used over the Internet for computers to find themselves.

iPad

Mobile Device invented and marketed by Apple Inc. approximately the size of a piece of A4 paper (US Letter 8.5″ × 11″). The device fits in the marketplace between an iPhone and a MacBook.

iPhone

Popular handheld mobile Device invented and marketed by Apple Inc. which brings true computer functionality to a handheld device.

iPod

Popular handheld music device invented and marketed by Apple Inc. which allows its users to store and playback MP3 audio files. In recent years, newer iPods can do significantly more than playback MP3 files.

IRT

An acronym that stands for In Real Time.

ISP

An acronym that stands for Internet Service Provider. These are the companies that provide the Internet connection for a house, business or mobile Device.

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JV

An acronym that stands for Joint Venture. Although this exists in all styles of business, Internet Marketers use this in many different ways. An example of this is where one party provides the Product, the other provides the Traffic. Another example is where one marketer hosts a Webinar and the other one provides the expertise.

Keyword

A term (or a string of words) that can be typed into a Search Engine to begin an online search. An online search is an activity undertaken by a user to locate a specific resource on the web.

Keyword Density

The proportion of a Web Page which contains text that is considered as Keywords for the web page.

This is often expressed as a percentage in Article Marketing and Guest Blogging.

Keyword Spamming

The Black Hat practice of applying too many or irrelevant Keywords to a Web Page to deceive the Search Engines Indexing process to unduly return the Web Page on results that are not relevant, or only slightly relevant. If discovered, these sites can be penalised.

Landing Page

The entry page for a user arriving at a Website.

The term is also commonly used to describe a Web Page with the sole objective of capturing the visitor’s email address, so the marketer can follow up with them again and again. See also Opt In Page and Squeeze Page.

Law of Authority

A law of influence that says that a person is more likely to listen to someone who has a degree of authority in a given scenario.

Laws of Influence

A series of laws that govern the way everyone behaves. Marketers use these laws to make people take action. A good marketer does this to get people to take action in their best interest. A bad marketer (or person) may do this to deceive the person for their own short term gain. To read more about these laws, read this blog post and view the included slides within it.

http://www.theprofitshare.com/the-laws-of-influence/

Lead

A person that could potentially do business with the marketer. See also Prospect.

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Lead Generation

The process of generating a Lead or a Prospect.

LTV

An acronym that stands for Life Time Value which is the average value a customer is worth to the Internet Marketer during their entire lifetime of doing business.

Licence

Permission to resell something.

Link

Short for a Hyperlink.

Link Bait

The process of attempting to get others to Link to your Website to increase Traffic. One method of achieving this is to write an eBook, distribute it for free and include links to your site within it. Ask your readership to give the eBook away.

Link Building

The process of building the number of Backlinks to a Website. This is done to improve the SEO for the site.

Link Popularity

Count of how popular a Web Page is based on the number of Inbound Links.

List

Most commonly used to describe a list of email subscribers that have explicitly granted permission to be marketed to.

List Attrition

The fall off rate of people on the List. This may be due to Unsubscribes or Email Bounces.

List Relationship

Term used to describe the relationship between the Internet Marketer and their List. The relationship with the list determines the responsiveness of the list.

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List Responsiveness

The amount of engagement and activity an Internet Marketer has with their