Unless you are in the trade show industry, trade shows are not your core business. You may be new to trade shows or only attend one or two shows a year. As you learn the first time you exhibit at a trade show, there is a lot more to it than just showing up! There are forms to fill out, arrangements and decisions to make. These details can be a hassle and one mistake might turn a potential success into a massive disaster. More than one company marketing director has lost a job because the booth did not show up on time, was improperly installed, or the booth was too big for the space rented. The potential pitfalls are many!
But it is possible to just show up at the event opening date to begin reaping the one-on one marketing and other benefits your company receives from exhibiting at a trade show. There is a way to avoid all the potential pitfalls and dodge embarrassing mistakes for your company. Many companies hire a management service company to make all the show arrangements and handle all the details. There is a cost but when you add up all the hours it takes to try to learn how to do it in-house for many it is cheaper and more effective to just let show professionals handle these details for you.
You can get a wide variety of trade show management services depending upon your needs. You will get a professional and dedicated team to guide you every step of the way- providing you with special personal care and rigorous attention to detail. A management team understands how complex the details can be, especially as the date fast approaches for your next event. They will maintain daily communication with the client to receive and execute all information. Shows require a great amount of pre-show planning; from arranging freight delivery to preparing and submitting all show order forms, Management Services will handle every aspect.
Show management services are geared to respond in a time sensitive fashion collaborating with your different departments to manage all deadlines and budgets and to deal with any situation effectively. Prompt delivery of all required needs allows them to give you consistent quality service. Giving you the peace of mind you need to ensure that your trade show exhibit will make a paramount impact at the least cost to your company.
Southwest Displays & Events has the experience and expertise to provide Show Management Services for your next event or trade show. When you call tell them you read about them in this book and ask for your special discount. They can be reached at (800)898-8485