It all beings with a highly optimized website…
Setting your website up for success all begins at home, and before you work to develop off-site marketing campaigns, you need to first focus on optimizing every square inch of your website so that you are able to generate organic traffic from the major search engines.
Organic traffic is the crème de la crème of traffic, as it’s natural, targeted and organic – coming directly to your site after a user enters in relevant keyword phrases that the search engine has identified as being associated with your site.
Once your website is securely positioned within the search engines, you’ll be able to generate unstoppable traffic, absolutely free – and with no further effort required.
Optimizing your website is relatively simple but it does involve editing different areas of your HTML pages. To start, you need to include a title for every page of your site, each one including relevant keyword strings based on what your website is about.
With Search Engine Optimization, there are two main components that work together to help you rank within the search engines, and maintain a top position. These two elements are called 'on site SEO' and 'off site SEO'. On-Site SEO involves manually optimizing every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created. All of the work of on-site Seo takes place directly on your website, and is in your full control.
With off-site SEO, you are focusing on building solid back links to your website, as the more incoming links to your site from quality, relevant websites, the more authority your website is given in the search engines.
Building quality backlinks campaigns isn't difficult, but it can take some time. Still, it's a critical part of the SEO puzzle and a vital component in boosting your website ranking and maintaining your position.
When it comes to on-site SEO, there are very important factors regarding the actual structure and anatomy of your website that you need to pay special attention to in order to effectively optimize your website for top search engine rankings.