20 Proven Strategies to Sponsor Motivated Prospects to Your Network Marketing Business by Alan Rogers - HTML preview

About This Report

It is my sincere hope and intention you will receive one of the following benefits from this report;–
i) It may give you new ideas or inspiration for strategies you have tried before and you can now revisit them, fresh and recharged
ii) It could introduce you to some completely new ideas about how you can attract customers and prospects to your business

iii) It should identify some new business building activities which struggling members of your downline will be much more comfortable to work with and therefore increase their chance of success

iv) It may just generally revitalise and re-energise you into believing how great an opportunity our business genuinely is for so many people, in these fast moving economic times.

Some chapters have ‘links’ to external resources within them – mainly to provide examples of the strategies I am explaining.

I have also included a section with all these links PLUS many extra resources in an Appendix at the end - allowing you to find out more information about business building methods, which may be of interest.

Although the links and examples are mainly UK based - the strategies themselves are still relevant all around the world.

Introduction

If you have just started, or are thinking of starting your own Home Based Business, within the Network Marketing Industry… I applaud you.

It is very rare for someone just starting in our business, to be dynamic enough to be looking for ways to build their business outside of those methods taught by their sponsor and up-line.

You undoubtedly can see the incredible potential of this booming business model, and are probably looking for ways you can make the opportunity work best for you.

If on the other hand, you have been
with your Network Marketing company
for a while, have not seen any real
success yet, but are still determined to
make it work…

…I applaud you even more.

 

Statistics show the vast majority of
network marketers will give up or quit, within just 6 months of starting their business. That really is a tragedy, because there are now so many ways of achieving success in our industry that almost anybody can find a way in which they can be confident and comfortable enough to succeed.

All the trends and latest indications are suggesting that our business could be about to experience exponential growth. Not just for now, but for the foreseeable future.
Economically the world is changing – the days of a “job for life” and the “security” from working for a large corporation which was once taken for granted, is disappearing fast.

As a society our values are changing – we aspire to spend less time commuting and at work, and more time with our family and friends.

Most people would love the opportunity to work from home and ‘earn an income’ for themselves - rather than have ‘job’ and work for someone else.

If we accept this is the case for many people, what are the options?

Well, establishing and making a success of your own traditional, small business is not that easy and can be risky - with as many as 80% failing within the first 5 years.

Starting your own franchise business does offer greater support and a much higher possibility of success. But with minimum start up fees around the £10k mark and the average probably around £20k+ - this option is beyond reach for most people.

As you are already aware, a Network Marketing business can really be considered as a “Low Cost Franchise business”. You have very similar levels of brand awareness, product development and training and support
- but with a minimal entry fee.

So why do so many Network Marketers not go on to make a success of their business?

Well, one reason could be because it is so inexpensive to get involved. Probably in the past, most people did not appreciate that it was a proper business they were getting involved with, or did not treat it seriously enough if they did. Also in the past, our industry may have not had the level of credibility it is now developing.

In recent years, many influential
businessmen and entrepreneurs
have spoken out about how
“genuine and viable” the
Network Marketing business model
is today.

Some, such as Warren Buffett,
Donald Trump and Richard Branson
have gone much further than that

and invested in their own Network Marketing companies.

For these, and many other reasons, it looks likely that the Network Marketing Industry is on the brink of a massive boom all around the world.

But hey, you probably already know this – don’t you?

You have already done your due diligence and understand this business presents an incredible opportunity – but you want to know how you are going to be able to grow and succeed in your business.

The fantastic news is that there are now so many ways – many more than the 20 that I talk about here – that anyone should be able find at least one they are confident to work with, and build their business. It wasn’t intentional when I set out, but I found that these “20 Proven Strategies…” can roughly be split into three groups.

The first six are all methods to build your business locally and mainly at no, or very low cost. They are not necessarily all about finding prospects from people you already know, but mostly do involve face to face contact with people.

The next seven strategies are more “remote” methods of prospecting, in that you are attracting ‘pre-qualified’ people to you, through both local and even national advertising.

There are some costs involved in all of these methods, but for most they shouldn’t be too expensive or beyond reach.

The final seven strategies are all free, bar one, and centre on one of my favourite mediums for attracting prospects and customers to your Network Marketing business – the World Wide Web.

In many ways, prospecting on the internet is still in its infancy, but it means that it is now just as possible to sponsor someone into your business from America or Australia, as it is from Aldershot!

Isn’t that just so exciting?

What’s more… if you do it right, you have the opportunity to build even stronger business relationships online than you can offline. This is because you will attract people that are more similar to you - in their goals, mindset, values and aspirations.
Whichever of these proven strategies you use to attract customers and prospects to your Network Marketing business, you should already know that you are in the numbers business.

It is not your job to sell, persuade or convince……. but simply to PRESENT your opportunity.

Once you truly understand this and have confidence in this wonderful opportunity that you have to offer people – you will then start to relax and have fun with it.

Isn’t that really what life should be about? www.quittheratraceforlife.com

Knowledge, Confidence and Inspiration- to start living

the life you WANT to live
© 2010 BetterLife Solutions

1. Talking to Friends, Family and Acquaintances

This is almost certainly where your sponsor and up-line will encourage you to begin, when you start prospecting for your new business.

“Write your list”….. “Who do
you want to join you in your
new business?”….. “Select your
board of directors”…..

They will be able to help by
working through your contact list
with you and suggesting the best
ways to approach people.

The majority of leaders will take part in 3 Way Calls and do most of the presentation for you when you are first getting started. Your only job is to ‘INVITE’.

Many people will be very confident using this approach straight off. They will follow their upline’s directions to the letter, and probably get off to a fantastic start.

But equally as many people will not feel confident in talking to their friends and family so early in the development of their new business – or they genuinely may not have many close people they can talk to.

In another e-book that I have written, “ How to Make It BIG in Network Marketing Without Losing Your Friends” – which you can grab from the link - I talk about this whole topic in much more detail.
Whether you do or you don’t approach your warm market as your very first prospects, there are a few points you must follow.

1) You must take the time to sit down and “write your list” of everyone that you can think of that you know or have ever met. Even if you don’t plan to contact anyone on it straightaway, or are 99% sure that they would never be interested – put EVERYBODY down on that list. Keep it somewhere safe and keep adding to it as you think of someone new.

Often when you do this exercise a person may just leap out at you as someone that you think may well be interested. If you want help with preparing your list, Click Here for my Memory Jogger

2) Whenever you meet people, be prepared for what you are going to say when they are ask, “And what you are up to these days?” You need to come across as confident and enthusiastic, but not to see it as an invitation to perform a fully blown presentation there and then.

Ask other people in your organisation for what they use as their “elevator speech” and find something that you are comfortable with. It’s not always what you say, but the confident and assured way in which you deliver it.

3) Never beg or plead with people to come and hear about your opportunity. Don’t say “Please” or “Can you have a look at it, just for me”. You do not want to come across as ‘needy’.

At the same time, you do not want to come across as arrogant either – but it is you that could be doing them a favour, not the other way around. If you can maintain this belief at all times, people will pick up on it wherever you go.
4) There will be many times, particularly in your early days, when you know that you have not done the best possible job of presenting your opportunity to people. If you don’t – you’re not talking to enough people!

There is no reason why you cannot go back to them again, at a later stage, when you feel much more confident and competent about what you have to offer.

This can be particularly true after an early, clumsy approach to a friend.

You have a responsibility to your friends and family to show them your opportunity. You need to give them the chance to say ‘yes’ or ‘no’ – and preferably sooner rather than later.

If in two years time, a long term

 

friend, told you he was now earning

 

£10k a month from his fantastic

 

home based business –wouldn’t you

 

feel more than a little upset if he

 

hadn’t even told you about it?

When you present your opportunity to a friend or family member, you will want to give them the best possible chance to make an informed decision.

Why not ask the most successful leader that you have contact with, to do the three way call or presentation for you. They should be happy to do it.

This way, you know that your friend will get the best possible presentation of the business AND they will believe that you already have high up connections within your organisation. It’s a double whammy! Finally, if you are still worried about approaching your warm market, think of it this way.

If you ask a friend to have a look at your opportunity and they say that it’s not for them, how long is it realistically likely to be on their mind?

 

A day, a week – or until they next meet you and you don’t mention it – then it will be gone.

 

But, if you introduce your opportunity to a friend and they do get involved and are very successful, how long is it going to be on their mind then?

 

Every time they see you… every week… every day…

• every time they wake up in their detached 5 bedroom house
• every time get in their luxury sports car
• every time they drop their child off at the private school
• every time they fly first class to their 5 star holiday
• every time they are playing golf or riding their horse, whilst

everyone else is sat in a traffic jam on the motorway…………..

 

Don’t leave it too long. © 2010 BetterLife Solutions

2. Party Presentations

When people think of “Party Presentations” it is either Ann Summers or, if you’re old enough, the original Tupperware parties - that will probably be the first to spring to mind.

Even if it doesn’t apply to your opportunity, there are dozens of companies that do promote their ‘product’ in this way.

Cosmetics, Clothing, Jewellery, Cookware, Cleaning Products, Candles, Gift Items and a wide range of Health and Wellness products, can all be promoted through Party Presentations. For many this is their main method of distribution.

But can it be a good way to attract prospects as well as customers?

 

Well many companies have shown that it is - by combining a business presentation within their product presentation.

If you have a satisfied customer who knows, likes and trusts you, it is likely that they will have a serious look at your business - if they are interested in ways to earn an extra income.

If it is a recognised form of prospecting within your company, they will have training and tools for your presentation. If it isn’t, there is no reason why you can’t devise your own - if this is a business building strategy you want to pursue.

Make it interesting and educational. Emphasise the benefits rather than the features. Tell stories and include testimonials. Present your product and your opportunity – don’t sell it. Use a DVD if your company has one and let them see, touch and even try the product.

Keep it simple and straight forward – you want it to be a presentation your guests know they can duplicate!

 

If you do it right, you will see them thinking “Who do I know that might be interested in this?”

Offering to hold a Party Presentation for a potential prospect, can be a great way to get them in your organisation. They may be very interested in the business, but are not confident enough to present it themselves, or they just want to see how their friends respond.

They are looking to “test the water” and for reassurance this could be a good “fit” for them.

Of course this is a situation from which you cannot lose. They do all the inviting; your audience should feel relaxed and unthreatened; you could sell some product and hopefully recruit this person into your business. Even if they decide not to get involved at this time, you will have met 4, 5 or 6 other people you can follow up with.

If you are still new to the business, you will get your upline to do the presentation for you.

 

If you are comfortable with this strategy of business building, it can be a very fast way of growing your organisation – especially in the early days.

Network marketing is all about working with people to help them to be successful. This is a great way to demonstrate true teamwork and support.

“ www.quittheratraceforlife.com

Anything” is possible– if you want it bad enough

© 2010 BetterLife Solutions

3. CD Presentations

Using CD‘s to promote your opportunity, offers a system the majority of people will be comfortable to work with.

 

This is because it provides a very efficient, professional, risk free and easily duplicable method to build a business.

 

How many people could not say –

 

“I want to show you something.
It’ll take about 20 minutes. You
may or may not be interested”

Almost every opportunity will have a CD you can use to prospect people to your organisation. You might think “Well we also have DVD’s and links to websites” – so why is the CD still so favoured by many top Network Marketers?

It’s because it is so convenient.

People have to make time to sit down and watch a DVD or to log on and tour a website. But with a CD they can play it in the car, or listen to it whilst they are cooking dinner or doing the family ironing etc.

Many people have built the foundations of huge businesses using this single strategy – here are just a few of the reasons why.

1) It takes YOU out of the equation and gives your prospect the best possible explanation of the business.
You will not come away with the feeling “Oh no, why did I say that” or “I forgot to say that” – “I’m sure that they would have been interested if I had presented it better” We have ALL done it.

2) It answers the two main questions your prospect will have in their mind “What do I do? Where do I begin?” It presents them with a simple system to follow that is easily duplicable.

3) It is risk free. There is no fear of rejection or need to handle objections. There will also be fewer questions because most of them will have been anticipated and already answered.

4) It makes it easier to build your organisation in depth, because it empowers inexperienced people to do the business. The message is consistent and doesn’t get changed. It levels the playing field.

5) It is a great leverage of your time, as it can get the message out to many people within just a few days. It also means that people you bring on board can get a fast start in their business too. And so on down the line.

6) It takes distance out of the equation. If you can’t meet someone face to face, you can call them and let them know that you would like to send them something in the post that they just have to listen to.

7) Finally, it gives the message to a new prospect, “I can do this, it’s easy”

When you use this method of business building, it is still important that you come across as confident and excited when you give them the CD. It is also very important to give them a short time frame to listen to it – otherwise they may just leave it on a shelf and never get around to it.

Ask if they will have time to listen to it tonight or tomorrow - as you have someone else that you have to pass it on to.

 

This will create a sense of urgency and it also means that you can get your CD back and hand it on to someone else.

 

Click here to learn how to build a HUGE organisation using this simple system

4. Talks to Groups and Organisations

OK, you do have to be a little bit outgoing and comfortable meeting people you don’t know (yet) – but this is an excellent way to get your message across to a large amount of people all in one go.

Just a quick glance through your local newspaper will highlight the activities of dozens, if not hundreds, of local community groups and societies that exist in your area.

More often than not, they will mention their “guest speaker” and thank them for their contribution.

This week, at the time writing this report, my local Women’s Institute, thanked their speaker for her “talk on Cartimandua – Queen of Brigantes”??

….. No me neither!!

But the point is that these groups are just crying out for guest speakers and if you can

devise an informational and educational presentation about your business, they will probably be more than happy to have you.

The vast majority of these groups are small and very ‘niche’ and it would not be a worthwhile use of your time. But a handful of them may be.

Despite my comment about the WI, they are often a good group to talk to because they are often well attended and have a wider age range these days, than the traditional image portrays.
There are also a wide variety of groups and organisations which will not usually appear in these reports. The ones you decide to target will depend on your opportunity and whether you aim to lead with the product or the business.

If you are promoting a Health and Wellness product, there are a lot of ‘self-help’ organisations that open up to you. There are groups for almost every ailment and human condition you can think of; Asthma, Arthritis, Diabetes, Skin Conditions, ME – in fact any condition that your product has shown to be of help with.

Just remember not to make any outrageous or medical claims – this would be catastrophic for your business. A strong, direct pitch should also be avoided on the day. Overall this strategy is probably more likely to attract customers rather than business builders, but it does depend on the group.

The main prospecting issue with these presentations is that people may think the only way to build a business is by doing these talks. Most will not want to do this and to them it will not seem duplicable.

A way to get around this would be, to just touch on the opportunity side and invite them to see an upcoming business briefing at a different time.

The best thing about this approach is that you will develop confidence in speaking to people and a much great depth of knowledge about the benefits of your product.

At the same time, you will definitely sell some product and you may just pick up a nugget of a distributor along the way.

5) Press Releases

Having an article about you in any
publication can add tremendous
credibility to your business.

It makes you stand out and maybe
even appear more serious than other
distributors in your area.

It makes you the “go to” person, or the “expert”, for your product or service.

 

Even when the initial interest from the article has died down, it is something that you can continue to refer to in your future marketing.

 

The best thing is however, an article or editorial is much more powerful and more likely to be read, than an advert – and it’s FREE!!

Contrary to what you might think, it isn’t that hard to get a free feature in your local newspaper. Just like the Groups and Organisations in Chapter 4, reporters are often crying out for material to fill this week’s column.

In my local newspaper where my business was featured, the journalist writes four to five columns a week – so she obviously needs a continuous supply of ideas and threads on which to draw.

Understanding this can greatly increase your chances of getting published.

They are usually very busy people, constantly on a deadline - so the easier you can make it for them - the better. The more “ready to use” information that you provide and the less they have to “work” on extra background research, the greater your likelihood of publication will be.

I never even met the journalist who wrote my feature article.

I sent her the Press Release by e-mail and followed it up with a phone call a few days later to make sure she had received it. She said that she planned to use the story, in her column, in a couple of week’s time and we had one more brief conversation before she wrote the piece.

She was able to write the article without leaving her desk!
BUT, just because you have som