By owning the reprint rights you can reprint, resell or
redistribute this eBook for any price you’d like and keep 100% of the profits. Or, you can use this as a free bonus or gift to your new and existing downline members... It’s all up to you.
The only restriction is that you cannot modify this document in any way shape or form.
If you would like to comment on this guide, please do so here:
http://LanaRobinson.com
I’ll take the testimonials and add them to my site – giving you more exposure for your business.
"You can have everything in life you want, if you will just help enough other people get what they want."~ Zig Ziglar
INTRODUCTION .................................................................................. 5 Your Website Is Your First Impression .................................................. 11 Get Your Own Domain Name .............................................................. 17
Domain Name Examples .................................................................. 18 How To Forward Your Domain .......................................................... 20 Create a Capture Page / Squeeze Page ................................................. 23 Squeeze Page Example ................................................................. 28 Introduction to Web Traffic ................................................................. 29 List Builders................................................................................... 29 Recommended List Building Sites ................................................... 32 Having All Your Lists In One Place .................................................. 37 Writing effective ads ..................................................................... 40 Useful Information ....................................................................... 43 Safelists: “The lights are on, but nobody’s home.” .............................. 45 Safelists and Membership Size .......................................................... 46 Staying Organized ........................................................................ 47 Types of Safelists ......................................................................... 48 Ezine Advertising .............................................................................. 50 Autoresponders ................................................................................ 54 How To Add A Capture Form to Your Site ........................................... 58 Design Your Capture Form............................................................. 58 Adding The Capture Form To Your Site .............................................. 62 Getting the HTML Code ................................................................. 62 Uploading Your Squeeze Page To Your Domain Hosting Account .......... 67 FileZilla Can Change Your Life .......................................................... 68 Adding Your Capture Form To Your Website ..................................... 69 Autoresponder Messages .................................................................... 69 Advertising in Traffic Exchanges .......................................................... 75 Business Opportunity Leads ................................................................ 78 Postcard System ............................................................................. 79 Cool Tip: ....................................................................................... 81 Consumer Leads ............................................................................... 82 Tracking Your Ads ............................................................................. 87 More Free Traffic............................................................................... 91 ScreenSaver Traffic......................................................................... 91 Press Releases ............................................................................... 92 Article Marketing .......................................................................... 103 Traffic Toolbars ............................................................................ 105 Social Networking ......................................................................... 106 Forum Posting .............................................................................. 111 Email Signatures .......................................................................... 113 Classified Ads ............................................................................... 115 Headline Examples........................................................................ 120 6 Highly Effective Easy Tricks ............................................................ 126 Recap of Resources ......................................................................... 127 My Free Gifts To You ....................................................................... 134 LEGAL NOTICE ................................................................................ 135
My name is Lana Robinson, and for the past 4 years, I’ve been using the secrets that I’m about to expose to earn an income both online and offline; but not just any income… one which is enabling me to earn a 7 figure income. I don’t consider myself a guru and I will never claim to be one. As a matter of fact, I’m probably not much different from you. I just tried
everything I could think of, read and listened to everything that I could get my hands on, attended training seminars and webinars…. until I found what worked.
I'd never seen myself as being a home business owner much less someone that sells lipstick and lotions or that did any sort of network marketing. I graduated as Salutatorian of my high school class and then attended college (and dropped out due to financial reasons), then got married to my high school sweetheart, 4 years later we had two children. My life consisted of being a wife and mother and an employee. And I was loving every minute of it.
I didn't know any better!I've worked as a photography studio appointment setter, a bank teller, a new accounts specialist (WTF???), and an Item Processing Supervisor. I've been in Accounts Payable and was responsible for a companywide systems conversion. I've worked as a customer service rep for a publishing firm and as a customer service rep for a help-desk providing support to billing software. I've traveled all over the United States training company employees on healthcare services billing software and I've held a positions in Quality Assurance and Systems Design.
No J.O.B. ever really made me feel fulfilled.One thing you should know about me is that I grew up as an 'Army Brat', and in my family failure was not an option. My father told me that if something was worth doing it was worth doing right the first time. He drilled into my head that if I was going to do something... anything... that I should give it all I've got. Failure was not an option - not for an officer's kid! So, I went to work. And I worked really hard.
Funny thing about that working part of my day. I didn't want to. Now, I'm not saying I don't want to work. The work isn't what bothered me. It was the fact that I was no better off financially approaching the age of 40 than I was when I first started working part-time at age 16. I was stuck in the rat race and I wanted out. My first exposure to a home based business was during the aftermath of Hurricane Katrina. I live in Central Alabama (a long way from New Orleans... but we still got hit pretty hard for being so far way).... we had a lot of trees down and our power was out for 4 days because one of the trees in the front yard was blown down by the straight-line winds and fell onto the power line going from the pole to the house. My husband (the one in the picture below wearing the yellow shirt) and I knew that we were 'last on the list' because we were just one house, and the Alabama Power representative was not shy about telling us the same thing as he drove by assessing the damage. The power company had entire neighborhoods to restore, and we knew we had to 'suck it up' and wait it out. However, good news! We found out that not everyone in our community was hit by the high winds that blew through our area. Some people actually had electricity!!!
Can you say "opportunity for air conditioning"?
Yep, I had been invited to a 'home party' presentation... the way I looked at it was that they had electricity and air conditioning (it gets really HOT in the South in August!). I went to the presentation and explored my options. Yes, I was able to take a shower because we have gas hot water. Showered and ready to go... I headed out the door.
I explored my options... the next thing I knew, I was a home based business owner. I did all the usual stuff like making my 100 names list, talking to everyone I came in contact with about my business, bothering friends and family, doing home presentations in my own home (with zero guests because nobody ever showed up), passing out business cards like they were FREE. I eventually paid 6 arms and 3 legs for those so-called "targeted leads" and ran up my phone bill with long distance calls on 'less than targeted' prospects. I was totally discouraged... and I was broke. I was out of business before I could even get started. My upline disappeared and my small downline was disappearing just as quickly.
I started looking for alternative methods to grow my business. I knew that this whole 'home based business' thing could and WOULD work. I just needed to figure out how it was all done!
I did everything that my upline taught me. I made a list of my friends and family and contacted them all several times. I handed out flyers, posted ‘work from home’ signs at every 4-way traffic stop in town, purchased expensive leads, made 50-100 cold calls per day on my lunch break and after work, I wandered around shopping malls, grocery stores and health food stores prospecting strangers. I went to every outdoor festival and booth sale available within a 75 mile radius and set up my booth and watched everyone stroll right by without taking a second look. I set up fishbowls in area stores. I went to networking events, and even cold called business owners from the yellow pages. Zip. Zalda. Nothing.
I never did go test drive cars at dealerships just to get business cards so I could prospect the sales person the next day…. however, that was an option that I had thought about. I did get kicked out of the parking lot at Target by the man that picked up the garbage because I was putting flyers and cards on car windshields. Does that mean I was garbage, too? Ridiculous and embarrassing.
And after all of that, my best month ever was $62.53. After 3 years.I was working for a major life insurance company in their IT department as a Business Systems Analyst when I ordered a book written by Mike Dillard. Why is that important? Well... because that company downsized 130 people the week before Christmas. And by downsized... I mean that 130 people were escorted out of the building by security guards. Yep. The week before Christmas. That was my wake-up call. Some of the people that were let go had been with the company for almost 20 years and others were just a few months away from retirement. The president of the company still took his $1 Million Dollar bonus that year, too. I was furious. For the first time, it occurred to me that no job is safe and that I was responsible for my financial future - not the company that I had dedicated so much of my life to. I mean, here I was working 40 to 60 hours per week for someone else and all I could think about was whether or not I was next on the chopping block.
I decided that enough was enough.Sure, layoffs happen. But you know what I realized? I realized that it was me, and only me, that decided to work for that company. I was the one that made the choice to work 40 to 60 hours a week for someone else. I was the one that accepted my boss telling me to "suck it up and take some Motrin" when I wasn't feeling well and had to stay and finish up someone else's project that was on vacation (I later found that I had walking pneumonia and had potentially infected 2,500 co-workers during that 3 weeks of "sucking it up and taking Motrin".) I made the choice to never have to go through that again. It was my responsibility. I re-read Mike’s book ('cause I had a lot of time on my hands...), and I read it again and again and again. I implemented what I learned and then it happened - I started generating my own leads and enrolling people into my business! Let me tell you one thing, if you can generate your own lead just once.... You can generate tons of your own leads forever.
It is not rocket science. However, if you don’t have someone to show you or tell you how to do it, you can spend years of frustration and waste a lot of your valuable time.
A good friend of mine, Gene Derieg, told me recently that successful network marketers are like ducks on a pond. On the surface, they glide around so smooth looking like they don’t have a care in the world… but underneath the surface of the water their little webbed feet are pumping like crazy. I beg of you to look beyond the smooth, easy surface and look under the water. All successful marketers have either 1) worked their tails off to get where they are or 2) have processes working for them at all times so they can do the things they want in life.
Network Marketing takes work (hey, that word work is in there you know!) But it doesn’t have to be hard, it doesn’t have to be crazy and it doesn’t have to eat up every last minute of your precious time. You don’t have to fail and you don’t have to take orders from someone else for the rest of your life.
I’m a strong believer in personal development and that your income follows your personal growth. I love to learn! I also love to teach others. I hope you find something of value from this guide.
At the time I began writing this guide (February, 2009), many were saying we're in the worst economic recession since the Great Depression...
1. The national unemployment rate is a staggering 7.6% - and many respected economists are anticipating this will rise to 9% over the next 10 months.
2. 3.6 MILLION people have been laid off from their jobs since December, 2007.3. Home values are down nearly 50% in many states.
4. Our National Debt is about 11 TRILLION DOLLARS!
This list could go on and on….
However...
For MANY, this is the BIGGEST economic BOOM of their lifetime…
Don't "buy" into the Doom and Gloom...
1. Many of the top leaders in the home based business industry are earning as much as $23,000.00 or more PER MONTH (yes, even in this UGLY economy).
2. There are MORE people now than ever before looking for ways to supplement or replace their current income - many are looking at home based business options (this arena is actually ON FIRE right now).
3. Wealth isn't disappearing (as the media often portrays), it's simply CHANGING HANDS4. Those who have a "burning desire" and are willing to get things done - are raking in cash faster now than EVER before.
I just spoke with a realtor about a week ago who stated during the month of January she sold a staggering 37 houses...putting more than $150,000.00 in her pocket (for one month's worth of work!).
Yes, money's out there and those who want it are snatching it up faster than ever before.In the home based business industry, one of the single, quickest ways of generating cash is by getting your hands around LEADS - preferably, leads of prospects that are looking for what you have...
So, I thought, "What can I do RIGHT NOW to put cash into the pockets of those that are willing to work for it?"If you are working for someone else, you are living his or her dream and not yours! If you are willing to work as hard, or harder, for yourself as you do for someone else, then I hope this guide gives you at least one piece of information you were missing. My wish for you is that you become one of the top leaders – if not THE top leader – in your organization.
The most important thing you can do to grow your business is to be trustworthy. If you say you are going to do something…. Then by all means do it!
Your prospects and your new recruits must be able to come to know you, to like you and to trust you. Whether these things are done online, in person and/or on the phone, you must be trustworthy and you must provide value to your prospects. You need to be able to solve a problem that they have and you must provide a method for them to solve that problem.
Even if you are so broke you can’t pay attention, I hope there is something in this guide that you can make use of, and make money after implementing.
You will notice as you scan this guide that I’m all about freebies. If it’s free and if it’s worked for me… it’s in this guide. There are also some programs that cost money. Rest assured, however, that only the best ones made the cut.
Let’s get started!
Walking around in everyday life, YOU are your first impression. If you show up at your opportunity meeting in sweat pants and muddy sneakers, do you really think the people you invited to that opportunity presentation are going to take you seriously as a businessperson? The same principal applies to your website. Your website is YOUR first impression online.
It doesn’t have to be fancy.It just has to be yours and it has to offer something of value to the reader. It must offer something they want. It must have a strong headline. You have 7 seconds to grab the attention of your prospect and then they are gone forever…. And bombarded all day long by other advertisements. Yours must stick out in their mind!
Did You KnowYou Only Have 7 seconds?
7 Freakin' Seconds ... That's how long you have to
capture your website visitor's attention before they
are
Off Into Cyberspace ...
Never To Return!
Create excellent headlines in 2 minutes or less with
this – It’s FREE:
http://GrowAMassiveDownline.com/headlinecreator
And because this eBook is designed to help you market yourself better online, I won’t suggest to you how to dress. You can be in your underwear for all I care. J
When I joined my first network marketing company, I was so excited. I mean… really excited. I thought that everyone would come running to the door and calling at all hours of the night to place orders. I immediately paid $120 per year for a website from the network marketing company that I joined. My website looked something like this:
http://YOURUSERNAMEHERE.yourcompanyverylongnamehere.com
Three years later, I realized that I did it all wrong. Well, sort of. The network marketing company that I joined had a policy that you must have a replicated site, provided by them of course, so that orders can be placed online through their store. And, taking orders is what it’s all about, right? If you don’t have a steady stream of prospects interested in what you have to offer and if you are not making sales then you really aren’t raking in piles of cash. If you are your only customer, then you are a customer and not a distributor. You must be able to sell your products / services to people that have already shown an interest in what you have to offer.
You see, it’s totally OK to have a company replicated website. Some network marketing companies may insist on it if you are planning on selling their products / services online. But, what they probably didn’t tell you is that you can have any type of website you want to promote YOU.
Did you know that I spent months designing a website that promoted the company I represented? My website had all the bells and whistles… movies, links to reputable advertising sources that I had used to build my business, articles from other major sites, an explanation of the network marketing industry as a whole, links to my company’s replicate site so the prospect could join right then and there. But do you know what happened? Turns out the company that I represented had yet another policy about online marketing. Turns out that I couldn’t have a website that had a link on it to my company’s replicated site. And, my replicated site couldn’t have a link on it to my personal website either. The compliance department called me one rainy afternoon and told me that another distributor had reported my website to them as an “infraction”. That was a really harsh word for me to hear. I was informed that I had to take my most-awesome site down within 2 days or my distributor status with that company would be revoked. Gasp! I took the site down immediately. Who knew, right? Anyway….
So, then I felt really sorry for myself for a while and didn’t know what to do next. I mean, here I was sitting on an absolute goldmine of information and had nobody to share it with. Seems the company I represented still wanted me to chase down prospects in the parking lot of the health gym or WalMart. No thanks…. Yet, the top leaders in the organization were still allowed to have their own personal sites (like the one I used to have…) because they were considered ‘grandfathered in’ before the policy went into effect. What was I going to do? I started thinking… maybe those top leaders weren’t actually doing what they were teaching all of us newbies to do. Hmmm….. Then it hit me like a ton of bricks. Well, it shouldn’t have hit me as a ton of bricks because I had read all about it 2 years before in Mike’s book. But, I guess it took a real life experience for it to really sink in. Sometimes, I can be really slow….. J
You see, building a business is about YOU and solving a problem that your PROSPECT has – not about how great the company you joined is or who the CEO is or that their compensation plan is the best thing since sliced bread.
Think about that for a minute. You are a distributor for the company you just joined. If you decided to jump ship and not sell products for that company anymore, would they care? Not really. The person who recruited you will just recruit someone else. The cycle continues until that person recruits some real “winners”. You know, the people that join the company and within 6 months are already making more money than you ever made in your entire lifetime. Just how do they do that? They’ve branded THEMSELVES as the expert and they know how to provide value. They already did that before they joined XYZ company. They already 1) have a list of people to mail to that is HUGE or 2) have a ready-made system in place that anyone can follow and produce results.
Not everyone joins a network marketing company for the same reasons you did. You have to ask your prospect questions. You have to find out exactly what they want to accomplish. Don’t force your dream on them; they have their own dream and it’s your responsibility to find out what that is and how you can help them achieve it.
Everyone that you pass on the Interstate on the way to work every day is busy! Seriously busy. However, all of them have one thing in common— every single one has a certain dollar amount of social security deducted out of their paycheck for the promise of a future gain. All of them accept this because it’s forced on them to do so. They get their paycheck and see the amount deducted and think that money will be there for them in 12, 20 or 30 years (depending on their retirement date). Your job as a network marketer is to find the people that don’t want to wait 12, 20 or 30 years until retirement for that future gain. Your job is to find the people that are willing to give your program 1 or 2 years and invest way less than what they are investing in social security right now. Yes, some will laugh at you – and others will totally ‘get it’ right away. Be prepared to lead them to success.
To make $700 in residual income per month in one year, a person needs $168,000 deposited in a CD at the bank with a 5% interest rate. What’s easier to do? Save $168,000 in one year or roll up your sleeves and get to work in your network marketing company?
The best advice I can give you right now is to contact your upline. If the person who enrolled you is not making the kind of money that you want to make, then contact the person that enrolled THEM. If necessary, keep moving up the line until you get to the top leader in the organization. Ask them questions. Ask them if they cold-call leads. If they do, ask them what lead source they use to get those leads. Are those leads pulled from a list of people that say they are interested in a home based business, or are those leads from a source that has a ‘customer’ list (someone who has bought the same type of product / service you are selling in the past). Ask them if the use a direct mail service. Do they have postcards you can use to mail out to a leads list? Do they have a phone script you can use when contacting your leads?
You see, when anyone joins you in business – whether they say these “out loud” or not… they are asking the following questions:1. How much is this going to cost me?
2. Who am I going to talk to?
3. How are you going to help me?
Now, how do you do that online if you are sick and tired of chasing people around the health gym or Wal-Mart parking lot?
One way to do this is to have your own website and you capture the name/email address of the prospect and follow up with that prospect consistently over time until they buy, join or un-subscribe from your list.
Please understand that talent cannot be duplicated. You can have all the talent in the world, and if your downline cannot do the same thing you are doing then they will not have the same success that you are having. If you only marketing your business online and you sponsor someone that can barely check their email… well, you can’t really ask that person to go out there a build a website and brand themselves. They’ll laugh at you and send back their enrollment form quicker than Uncle Louie eats a plate of spaghetti…. and they’ll drop off your team in 3 days or less. You have to have a system that your team members can follow and see success. Whether that system is online or offline… but you must have a system.
Some people are simply unwilling to do this business. There’s nothing you can do about it… don’t kill yourself trying! You may have someone join your downline just to make a few hundred dollars a month. They don’t want to ‘brand’ themselves. They want to keep working their full time J.O.B. and they want to operate their home business like a hobby. When they don’t make a few hundred dollars within the first month or two, they quit and then join some other program. After a few months, they quit that program and join something else. The cycle continues and they buy into everything unde