Affiliates that try to sell the product to the client and tote all the product’s positive and negative qualities does not truly understand the concept of an affiliate marketer. When you spend your time trying to describe every last detail of the product or answering all the questions of the client, then you are wasting your time. As an affiliate for a marketing program your job is to pre-sell the client.
You should not be offering ambiguous information that is confusing to the prospective client nor should you be offering all the little details that you think are necessary. Your job is simply to get the client interested in the product. You want them intrigued by what this product or service might be able to offer them. You want them to want to know more so they will go to your clients site and read more about it.
Your client will have all the details of the product covered so it is not your job to repeat those details. Instead concentrate on pre-selling the product to your clients. Making them want to buy it so when they get to the final purchase site they are ready to continue.
Not offering enough information will prevent clients from continuing on to the sales page. If you cannot provide enough basic information about the product, then why would a prospective client want to click on another link that you give them?
Too little information makes you look like an amateur who does not really know about the product they are selling. You are not an amateur since you have done research about your product and understand fully what you are offering, so show your prospective clients that they can trust your research and buy the products you recommend.
This is not often a problem with affiliates. But too much information can be just as deadly to a prospective client as too little information. You are pre-selling your prospects on a product by introducing it to them and offering up the positive aspects of that product.
Your job is not to identify all the products flaws or offer technical advice to downloading, installing, or generally using a product or service. Leave that job to the owner whose products or services you are promoting. They are much better versed in their product or service and will be better equipped to offer that information to the client.