Your job is simply to get potential customers to the sales page for the product you are promoting…right? WRONG! Don’t waste the chance to get your customers email addresses. These will be invaluable to you in the future as you begin working with other affiliate programs. By gathering their email addresses up front, you set it up so you continually will be adding to your own marketing list, which will help you in all your marketing endeavors in the future.
Because email is the quickest and easiest way to communicate with new and existing customers. If you continue on with affiliate marketing and begin working with other programs you could easily send out a mailing to people who previously showed an interest in a product or service you were working with. Once you have established yourself as someone who knows about all the top products, your customer list will look to you to provide them with the inside scoop on the up and coming products that will work for them. Gathering email addresses and maintaining a database is your opportunity to continue to grow your business - no matter what the product or service is that you are working with.
The absolute best way to do this is to give them a free gift, via a squeeze page, and then after they sign up to get the gift send them directly to the sales page using your affiliate link. You can easily set it up to do this from your autoresponder account.
The key to making this work is the free gift MUST be of high quality, and it must be related to the product you are promoting. Use your own knowledge about the subject area to put together a short article or ebook that you can offer to your potential customers. This will make it a win win situation for both you and the customer.
Capturing incoming email addresses can help you make sales from customers that were not ready to make a decision initially. Those same email addresses can also benefit you as your company grows and you begin working with other affiliate programs. Being a successful affiliate marketer requires you to maintain your own database of customers; so starting with your very first affiliate webpage you should be capturing those email addresses.