Earlier in the course, we chose “fashion” as a Site Concept for our primary example. We also looked at other concept examples like “Botticelli” and “pricing.”
These Site Concepts were mere starting points. As you worked your way through DAYS 2, 3, and 4, you built your MASTER KEYWORD LIST for the “fashion” Site Concept. This list is literally your site blueprint. for each of your keywords, it...
• shows you SUPPLY and DEMAND data -- best idea is to start writing pages about words with the best numbers for profitability• contains SUPPLY SITE INFO... information about sites that rank well
• suggests POSSIBLE PARTNERS, merchants with affiliate programs that you would be proud to represent
Now, is that a blueprint, or what?
Time to start building!I once asked you...
How big should you grow your Site Concept? How much should you change it? Only you can decide.
Now let’s use the info in your MASTER KEYWORD LIST to refine your concept. Here are the factors to consider before finalizing your Site Concept…
-- you will very likely want to broaden your concept after you fill your niche.
2) Your passion and knowledge -- You’ll be much more effective if you stick to what you know and love.
3) Your available time -- If time is a limiting factor, stay narrow.
4) Profitability -- Review your SUPPLY and DEMAND data. Your niche Site Concept should have solid potential (i.e., loads of HIGH-PROFITABILITY keywords associated with it).
5) SUPPLY SITE INFO and IDEAS FOR CONTENT -- Read what others are writing about, and review any ideas that you have had. Do you want to cover similar topics (nothing wrong with that, especially if you do it better!), or do you see a niche or approach that has not yet been done?
6) POSSIBLE PARTNERS and Monetization opportunities -- How many solid affiliate programs are a good fit? Is Google’s AdSense right for this?7) Search Engine “Winnability.” -- Three points here...
• It’s hard to win a Top 10 ranking in search results for broad-concept keywords.
• As we’ll see later, the Search Engines will be concentrating more and more on the theme of the overall site. So if you choose to develop a broad concept with several major sub-themes, it will be harder to win the war for the sub-themes than if you dedicated a single site to a sub-theme. In other words, the “nichier,” the better.
8) The amount of content and number of keywords -- If you used all three WINDOWS (SUPPLY, DEMAND, and BREAKOUT) to their full potential, you should have no shortage of HIGH-PROFITABILITY keywords. But if your topic is just too narrow (ex., “Norwegian fashion models from the mid-1700’s”!), you may need to broaden the concept somewhat (ex., “Scandinavian fashion models”).
And a final consideration if you sell your own product or service…9) PREselling effectiveness -- Will broadening your niche dilute your ability to PREsell our product/service effectively? In other words, will it attract people who, for the most part, will not be interested in what you have to offer?
If that is the probable outcome, can you convert this traffic into secondary revenue streams? Generally it’s best if your Site Concept/theme has a clear connection to the products or services that you provide.
So... “How broad should my concept be?”The single best recommendation...
“As narrow as possible, yet... still with lots of profit potential!”
(Yes, I do want to have my cake and eat it, too.)
Seriously, every success story starts small, and then builds. And if you’re like most people, you don’t have the time to flesh out a huge concept all at once. And it will actually hurt you at the engines if your concept is too broad.
It’s better to start narrow, but with enough profit potential (as determined by the above 9 factors), and then grow the concept.Let’s use our earlier examples to illustrate how to finalize a niche Site Concept. We’ll also develop your domain name at the same time, since the two go handin-hand.
