Affiliate Masters Course by Ken Evoy - HTML preview

5.3. Refine Your Domain Name

A good domain name is...
• short and sharp

 

• meaningful -- conveys a clear message

 

• easy to spell

 

• easy to remember

 

• unique, descriptive, and “you”

 

• solid, classic, not hokey

In general, if you follow the above guideline for creating your VPP, you won’t need much help coming up with a great domain name. But if you really want to make sure that you've left no cyber-stone unturned, Search It! can help you.

We’ll be using our first example where the keyword is “pricing.” The second keyword reflects our VPP, in this case, “advisor.” Ready to go?

 

Open Search It! and take the following pathway…

 

Search It! > Domain Names (STEP 1) > NameBoy Domain Namer (STEP 2) > pricing (STEP 3) > advisor (STEP 4)
NOTE: Do not register your domain at any of these services until you’ve seen your “very best” below.

 

A good domain name ends in “.com,” “.net” or “.org.” These are well established, unlike some new entities -- “.tv” for example. When you are developing your domain name, think about your visitor’s mindset. Which name has the most credibility?
What about using a country ending like “.ca” or “.com.au”? Even if yours is a local business, you will sound more impressive with a .com/.net./.org ending. And your local business could easily add global income once your site is up and running.

I highly recommend “.com” as your first choice.

 

If you already have an idea for a great name and just want to check to see if it’s been taken...

 

Use Search It! again…

 

Search It! > Domain Names (STEP 1) > Check Domain Availability (STEP 2) > factory-outlet-stores.com (STEP 3)
Note: Don’t register your domain yourself. If you use Site Build It!, domain registration is included in the price.

 

Got a great and available name? Super! Now check for trademarks. We’ll use Trademark Check -- Us as an example…

 

Search It! > Site Legalities (STEP 1) > Trademark Check -- US (STEP 2) > factory-outlet-stores.com (STEP 3)
NOTE: It’s not necessary to trademark your domain. But do make sure that you don’t violate someone else's mark before you register your domain.

It would be a shame to build up a great business and then have someone who owned a trademark (before you registered your domain) force you to take it down.

Just before you register, think about expandability and brand. Generally, you should start narrow-niche and then expand when all goes well. And, as I said earlier, when the time does come to grow beyond “pricing,” you should not add “fulfillment” or “customer support” to your “pricing” site. You’ll dilute its Search Engine effectiveness, not to mention cloud the message to your visitors.

So give some thought to expansion now. Suppose that you decide upon “THEpricingadvisor.com.” Why not register “THEfulfillmentadvisor.com” and “THEsupportadvisor.com,” etc., now. Eventually, you’ll link them together through a master site called “THEmarketingadvisor.com.”

Registering domains is cheap. Why not lock them all in right now? That way, your expansion path won’t have potholes when the time comes for you to grow. Next... registration…