Building a Succesful Brand Online by Drew Innes - HTML preview

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Synopsis

Well, it’s about time someone set the record straight and

traversed all the hype. There are way too many web sites

online promising individuals that they'll make gobs of income

almost overnight and it has to cease. The cold hard truth is,

there are a few individuals who will NEVER make money on

the net. Why is this so? Well, this chapter is going to explain,

under no uncertain terms, why a few individuals are bound to

fail.

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Know Why

Let’s kickoff with talent, skills or whatever you prefer to call it. If you study a few of the sites out there, you’d think that all you have to do is press a button and POOF…the income comes dropping from the sky.

Simply it doesn’t work this way. Any business, and I don’t care what sort it is, calls for work and a good part of that work calls for either some sort of skill or training or the money to hire trained workers to do the work for you.

For instance, let’s say you just would like to run a simple marketing business where you compose articles to promote affiliate products.

The model for this type of marketing is in reality very easy as far as the steps involved. However, there's a lot of skill and talent needed to make this model work.

For starters, you have to be able to write. Different than popular opinion, not everyone is able to write. About individuals have absolutely NO composing skill whatever? What are these individuals going to do? Sure, they may try to get the training. There’s no guarantee that they can make it work, particularly if English isn’t their mother tongue. Sure, they may merely outsource the writing to someone else, but that takes money. And a few individuals don’t have any. That's a fact of life that isn’t going to go away.

Prior to you even getting to the point of writing, there are additional skills that are required, like keyword research and niche research. For sure you want to discover a niche where individuals are spending money and a product that's been proven to sell. This isn't an inborn skill. It needs to be learned, just like everything else.

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But even if we can get beyond the skills part of the issue, there's still one thing that trips up most individuals who will never succeed. It boils down to work ethic. A few individuals are just not prepared to do everything that's called for to make it online. Sure, they say they are, but when it boils down to it…when they see how much work is truly involved…they quit. How come? Because it’s too much for them.

Certainly, some of the blame has to be shouldered by these sales pages with the absurd claims and empty promises. They make it sound so simple, when in point of fact…it isn’t. And that’s the cold hard truth. Making money online, regardless of what anyone says to you, isn't easy. If it were, everyone would be doing it. Combine that with the entitlement mentality that we have in the world (lottery lines are pretty darn long these days) and you've a recipe for tragedy.

Bottom line is easy. Some individuals don't have the skills, the money or the discipline or the training to make it online.

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