Even Good products don't sell themselves. Focus on marketing
to deliver value to people - sell sell sell the quality and
communicate it.
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Attention Tips
Perhaps you’ve heard the term: Build a better product and they will buy it.
Well, as capital as it sounds, even the best product still won’t sell if individuals don’t know it exists. They still won’t purchase it if they don’t discover the value in it.
In today’s age where individuals are deluged with ad messages day in and day out, you need a better message than everybody else to stick out and be noticed.
1. Do whatsoever it takes to ’impact’ your audience What are you doing to stick out from the crowd? You need to stick out like a sore thumb and make certain you're thought of.
What are you doing in your branding that makes you and your product memorable? You can’t be timid here. Demonstrate enthusiasm in your product and services. Show individuals that you love what you're doing. This alone will make a immense impact. Be called the guy or girl that fires up the room.
2. It’s not merely about the sale
Do you know “the guy”? You know, the guy that walks up takes your name and then carries on to talk for twenty minutes about how wonderful his product is and how everybody needs his product? Ya’
that cat.
Don’t be that guy. Begin by establishing a relationship
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3. Turn it into an experience
In today’s age more than in the last twenty years, individuals are purchasing from people, not companies. I’m sure you’ve picked up that phrase before but it’s more truthful than ever.
Once I go to a café, I tend to go more because of the environment and individuals than the coffee. I have a shop I went to for a long time because of the individuals there and how friendly they were. Frankly, I didn’t like their java much. I was there because of the feel they gave me. Friendly individuals. Big tables for my laptop computer and a nice space overall.
4. Forever be promoting
As P.T. Barnum was called the greatest promoter on Earth, you as well have to be promoting at all times. Now I don’t mean forever be pitching but forever be prepared to discuss what you are able to offer other people. The greatest question you should be asking the individuals you meet is “How can I serve you?”
Forever have your business cards handy. Offer advise to other people related to what you do and how they may benefit from your products and services. What issue do they have that you've the solution to?
How can you save them time, revenue or simplify their feverish life?
If you keep these matters in mind with your business and do everything you can to keep ahead of your prospects and buyers, you'll have jump on anybody else in your industry.
Quite frankly, most businesses spend a ton of revenue on advertising and out of focus marketing that isn’t even paying for itself. These easy
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steps alone will get your name out there much easier and build a better reputation for yourself and your company t.
What are you doing to stick out from the herd in your industry?
Contact Drew Innes at drewinnes@me.com or call +61 414 555 966 for information on his Private and Group Coaching Bootcamps
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