Derive a commitment first rather than a coin. A small following
of people is better than a throng of random names.
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Keep Them Loyal
During my time dealing directly with clients I was building customer loyalty, hence producing customers who followed me through all types of conditions. I'd have to say that the no.1 reason I was establishing customer loyalty to a beneficial level was a direct result of how I personally went about the marketing process and the confirmation I gained from a principle I used. The principle is named the "Double Win”, the abbreviated outline is as follows; The only way to be establishing customer loyalty is to employ the double win process. This is achieved by a marketer studying the needs of the customer and tailoring his approach to ensure that the product or service that he was marketing met or exceeded the expectations of the buyer. This leads to the customer winning and as a result the marketer wins by making a sale and gaining a customer who trusts him and would ultimately refer additional customers to him.
I had a friend that During a time when he was doing face to face sales he'd always try to emulate this process by attempting to use his knowledge of advertising calendars and adapt it to the customers needs in a way that it would profit them, not just try and sell them some calendars to give to their customers. He wouldn't always hit the mark directly with the customer but generally they'd appreciate the effort he had put in and share their thoughts with him so they could come up with a valuable application for them.
This approach led to the customer acquiring a benefit from their purchase i.e. keeping valuable customers and promoting fresh customers by exposure and referral. This signified as the recession hit
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they saw their calendars as a useful aid to their business not just a disposable expense.
The parallel today is the abundance of individuals who market on the Net for one reason to promise an easy way to riches with no effort being necessary to achieve this so that they may have the win and walk off with the revenue, leaving disgruntled disenchanted individuals in their wake.
So the lesson would be to take a deliberate look at any program you might be considering and sizing up its benefits for you and your future buyers. Consider that nothing comes easy and everything in this life that's worth while calls for some effort, cost or sacrifice to accomplish. Do your research into the individuals behind the program and try and comprehend their motives and goals. If these align with yours and you feel aright about it go for it and promote it with the full confidence that you're promoting a benefit to your customers and you'll receive the benefit of a large, strong and fulfilling business while building loyal customers.
Contact Drew Innes at drewinnes@me.com or call +61 414 555 966 for information on his Private and Group Coaching Bootcamps
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