Here is an example. If you had the best hot dogs in the world, you could never create a demand for them in a vegetarian restaurant. It doesn’t matter how great your marketing strategy is. Even if those people were starving—you would still never sell hot dogs to those vegetarians. But, take those same hot dogs to a base ball stadium full of hungry kids—and you would probably be killed by the stampede created by the kids who wanted to buy your hot dogs!
Determining where the demand for your product is, is where the fortunes in marketing are really made.
So, who is your market? Simple, those who have purchased similar products or services before. In your case, Network Marketers and Internet marketers. Not Mom, not Uncle Joe, not sister Sue. Don’t get me wrong, these people do have a place in your overall marketing plan which we will discuss in depth later. But they are not your target market.
The only people who are in your target market are Network Marketers and Internet Marketers. From here on out whenever I mention just Network Marketers know I mean both Network marketers and Internet Marketers or people who want to start an Internet Business.Either those who have been in Network Marketing before, those who are currently promoting a program, or those who are actively seeking and buying information about Network Marketing.
Consider these facts:Network Marketers already believe in the business.
Network Marketers have already invested money in their business.
Network Marketers really want to succeed!
Network Marketers are willing to invest both time and money in anything which will help them to succeed.
There it is. Your Market is other Network Marketers. If you want to make your life easy, make a boat load of cash, and have the time of your life doing it, then market only to other Network Marketers.
Now you know you target market—other Network Marketers.If other Network Marketers are your target market they probably already have a site similar to yours.
OK, so if they have a similar site, then it just becomes a game of “How about quitting your program and joining mine?” Sounds kind of silly when you hear it like that doesn’t it?
Why is everyone doing it then? Because it is what they are all being taught! Join our group, get your own site and then send people to it and make your fortune. What a bunch of hogwash!
There you have it. The main reason why most people fail in Network Marketing today!Now we can really get into the ONE thing which can make you successful beyond your wildest dreams!