The Magic Bullet

Chapter XII: Giblish! It’s spoken worldwide… Now that Phil has shown you how to write a killer subject line: one that makes the reader take an action. Let’s write an ad you can send to your contacts.

 

There are many kinds of ads you can create when you are advertising GibLink, but here are a few things to consider…

* They can be long or short
* They must be honest, and * Ideally they should tell your story.

Before you site down to write an ad for GibLink, or any other site for that matter, here are a few things you must do.

 

1. Read the site you are promoting until you know what it offers

People will know immediately if you are using a canned ad from the back office of the program and sent it out. They have more than likely seen all the canned ads for the program already, and have either signed up or tuned out by now. This will not get your ad opened.

2. Tell your story.

 

Try to figure out the reason you signed up for GibLink…

 

What excited you about it?

 

What single thing compelled you to invest in this opportunity?

 

Chances are the things that appealed to you will also appeal to others.

 

Try to recreate this story for your reader, so that your own enthusiasm shines through in your ad. Enthusiasm is infectious.

 

I bet you made some phone calls to your mother, family members, or people you know and you tried to explain what you are doing with GibLink to them.

 

Try to include some of those conversations in your ad.

 

After all if you can convince your Mother that you just joined the best site since sliced bread, you can probably convince your readers.

 

3. Don't aim for perfection!

 

Don't worry about making every sentence perfect, or making sure your punctuation marks are in the right place. You will never get your ad out.