In the last 2 chapters, we showed you how to write a killer subject line, we examined how you should approach the main body of your ad, and I gave you a zany, whacky GibLink ad to take a look at, but...
All of that is meaningless if you don’t…Track your ads!
What does it mean to track an ad?
It means you are going to watch the number of clicks you get on an ad you send out, and this will show which ad and subject line pulled the best response.
A tracking link is a link that you use instead of your regular GibLink url.For example, my GibLink affiliate link is http://www.gibline.com/jpeads
The tracking link I setup for this ad campaign looks like… http://show--me.com/?i=132982/
Click on my tracking link, you will see that it goes to the same web site as my regular GibLink link, but...
My tracking link is recording every click I get in the ad I sent, and I will refer to this later to see how the campaign performed.
Why is this important?
Let's say you send out an ad with the subject line, "Get Connected With GibLink?"
Then you send another ad with the subject line, "Want Gurus Working for You?"
You want to find out which ad performs the best.
I know from my testing that these are two effective GibLink ads and subject lines, but one is more popular than the other.
Let’s say you send the same ad out with but with these two different subject lines and you get 3 sign ups.
Great you say. You are excited and with good reason, but...