The same tracking link reflects my subject line. It has the word gurus in it.
Now let’s take these ads out for a test drive.
We are going to send them to the same 20,000 members on the same list two days apart.
The first mailing we will send ad 1, and the second mailing we will send ad 2.
The ad copy is the same. The list is the same. The only thing we are changing is the subject line.
Moving ahead, we have done the mailings and now we log into our TrackThat-Ad account and check our results…
We can see the campaign name we set up, GibLink. And we can see the two keywords we added to the end of the tracking url.
Both have hits or clicks, but we can see one is slightly more popular than the other.
http://jammarketinginc.com/giblink/stats.html
One has 807 hits, the other has 642 hits.
So next time we do a mailing we will choose the one with the higher hits. That is the one people are opening and reading. Make sense?
If you don't track your ad on the net, and it makes no difference whether you are doing email mailings or short text ads then you are…
* Swimming upstream without a paddle
* Working in the dark
* Wasting money, and
* You have no idea what is working and what is not.
You may think you have come up with a brilliant subject line and a fabulous ad, but until you test it by tracking your results, you won’t know if you are dreaming or working in the real world. Track everything you do. It will change the way your story ends.