You get a much better reach, and the costs are far less than they would be if you were to place the ads individually.
Here is a list of the networks for each of the states.
Remember.. circulation is the actual number of newspapers or magazines printed and sold either by subscription or at the news stands. Readership is their estimate of how many people per household read the paper, and it’s generally 2.5 times the circulation….
So if a circulation figure is 1 million, you can estimate VERY ROUGHLY that 2.5 million people will read the paper. How many of them read the classified ads? It will be a lot less, but could be very significant for the right offer.
Here is a list of the various networks for each state:Alabama Press Association Total Circulation: 850,000 Number of Publications: 118 www.alabamapress.com/
Arizona Newspapers Association Total Circulation: 1,102,080 Number of Publications: 88 http://www.ananews.com
Arkansas Press Association Total Circulation: 975,000 Number of Publications: 115 http://www.ArkansasPress.org
California Statewide Classified Advertising Network (Cal-Scan) Total Circulation: 2,705,000
Number of Publications: 200 +
http://www.cal-scan.com/
Colorado Press Association
1336 Glenarm Place
Denver , Colorado 80204
Phone: (303) 571-5117, Fax: (303) 571-1803 1st 25 words: $200, Extra words: $7.00 ea. Total Circulation: 461,262