Is this your target audience? You bet! Add those figures up and see in a one-monthperiod how many ordinary people are reaching out for a better life. You will be meeting the single mom, the unemployed dad, the downsized blue-collar worker, the retired with no pension, the high school dropout, the barely-passing college dude, the handicapped, the rehab, the pregnant teen, and I could go on and on.
So, how do we correct this? More money is the only solution for a better life. For most, it is not how much they earn but how much they are able to keep. This is the single most important difference between becoming wealthy and staying poor. Spending more than we earn leads to financial disaster, yet most people do just that. The poorest people would never think to buy knowledge or invest in their greatest asset their brain. Certainly the easiest way to gather financial knowledge is through educational publications on the subject. Yet the ones who desperately need this knowledge almost never read it. They think poor -- so do nothing to change it.
To realistically run a business from your home, you must set aside some funds for start-up costs. Free is swell but in the end it will not pay the bills. Compared to a brick and mortar business, a few hundred dollars is not unreasonable. Currently, a McDonald franchise goes for 3.5 million! And what good are big profits if you are imprisoned by your business?