Network Marketing: Break Even Fast! by Joe Luna - HTML preview

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The Mindset of a Business Builder

(Don’t proceed any further in this book until you ingrain these into your brain!)

 

• It takes TIME to build a successful business. If you make ANY money in the first few months (even if it is just a few dollars) it is PERFECTLY NORMAL.

 

• It is MY BUSINESS. Not my upline’s business or my downline’s business. Everything depends on ME putting effort to succeed.

 

• Invest in TOOLS that brings in revenue (lead generators, viral e-books, generic information, etc). Don’t buy books and tapes just for the sake of buying them.

• Don’t use your own money if possible. Most successful businessmen use other people’s money (borrowed money either from relatives or financial institutions) to build their business. Remember that cash flow is more important than revenue.

• Don’t blow all your money on advertising that doesn’t bring in cash flow as well. Direct response advertising is one of the most effective ways.

• A smart businessman doesn’t spread himself out too much. Build the LOCAL market first. Never venture outstation unless you have a steady income. If you can’t even take care of yourself, how can you take care of your downline far away from you?

• Focus on solving other people’s problems. Don’t recruit people just for the sake of recruiting them. Try and understand what problems they are going through first.

• Enjoying the journey! People who love their job always outperform those who do it grudgingly. If your prospect sees you doing your business so grudgingly, will they join you?