Some of your sponsors and trainers will ask you to “flush” family and friends that won’t accept your new lifestyle. While it’s true that some people close to you may prove discouraging, if not flat out negative, don’t let this get you down. These people are still important to you. Don’t let business get in the way of relationships.
In the network marketing business, you need to recognize that people may have other goals than yours. They may not see the potential for success that you see in the network marketing arena. They may be at a point in a career (job) or emotional crisis that prevents them from being receptive to opportunity. Some may eventually come along, while others will never change--even after you prove successful.
Business is business, and
family is family.
Sometimes, the two just won’t
mix.
The important thing to remember is not to alienate friends and family members. Love them even more for their stubbornness and heart felt concern for you. Help them rise above their ruts in life by being as successful as possible. Your testimony of success may influence them to join you, and when they do, you have truly succeeded, because family and friends working towards a common goal cannot be stopped.
Sooner or later you will have to look beyond friends and family for customer and recruit prospects. Discuss this with your sponsor. You may want to consider a radical approach to the MLM business, and that is to avoid soliciting your friends and family (what is known as your “warm market) until you have either been in the business for 90 days, or received three commission checks. Nothing succeeds like success, and nothing says success like a paycheck.
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List five ways you could approach people from your “cold market.”
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5. Call or arrange to meet with somebody from your cold market within the next three days.