Possibly the most effective way to obtain sales leads and secure clients is from referrals form your existing client base. Make it a point during every consultation to ask your client if they know of anyone who would be interested in your services. An easy way to obtain customer referrals is provide your client with a form that he/she can fill out. This way, it does not appear that you are trying to push yourself onto their friends and acquaintances. The Trainers’ Marketing Association sales pre-formatted referral forms with sections that allow you to create incentives for your customers to complete the form and return it to you. Once again, everyone knows somebody who wants to lose weight, or get into shape. Make it easy for your client to tell you who he thinks would benefit form your services.