SEO - Search Engine Optimization Made Easy by Brad Callen - HTML preview

2 Website

Site A has 4 votes (links), therefor Site A is more important than site B which only has 2 votes (links).
For example, let's say that a town was voting on whether or not they wanted to pass a certain law. Their were 3 parties voting.

? The Leader (Ruler)
? The Council
? The Citizens

Now, whose vote would count for more? I would guess that the Leader's vote would count for much more than both the council and the citizens. The leader is obviously more important that both of the others. The council and the citizens' votes would still count for something, but just not as much as the Leader's vote.

Page Rank works in a similar way. A link or "vote" from those pages that are more important will increase your page rank and "count for more" than those pages that aren't as important. Remember, in order to tell how important a webpage is, simply count the number of pages linking (voting) to that page, AND also the importance of those pages voting for that page.

Make sense?
Google Toolbar (Yes, we've already covered this... but just for a quick refresh before we dive into the more complex stuff.)
To see the Google Page Rank of your website, you must download the Google toolbar. You can download this for free by clicking the link below:

 

http://toolbar.google.com

 

Once you have installed the Google toolbar, it will place a toolbar within your web browser, in this case, Internet Explorer as shown below.

 

Notice the small green bar that says PageRank. If you hover your mouse over the green bar, you will see your Google Page Rank as shown below.

 

How is Page Rank Calculated?

Ok, now let's talk about "almost" EXACTLY how page rank is calculated. Over 99% of the webmasters on the internet do not understand how Page Rank(PR) is calculated. I'm going to refer to Page Rank as PR throughout the rest of this lesson, for the sake of not having to type it over and over.

So, why does it matter how PR is calculated?

It matters because you can use this knowledge to actually funnel PR throughout your website and give different pages on your site a higher PR. The higher your PR is, the higher your webpage will rank in Google.

Here is the Google Page Rank Formula, and I'm warning you... This might get a little nerdy, but bear with me. I'll make everything very understandable.

 

Page Rank formula:

 

0.15 + (0.85 * (a "share" of the PR of every webpage that links to it)) = Your Webpage's PR

 

0.15 = The lowest PR a webpage could ever possibly have.

 

0.85 = A dampening factor... This is just the number that Google uses for their PR formula. 1

 

"share" = the PR of the page linking to you divided by the total number of links on that page.

 

Now, let's look at a quick example.

 

Say we've created our website and it has 3 pages in total. For sake of making the math easy, we'll start each webpage with a page rank of 1.

? Page A
? Page B
? Page C