The last section we went over a few ways to get you out on the web to bring potential prospects in to your site and, hopefully, onto your List. Now I want to make sure that you have the best chance of converting those potential prospects from mere page viewers to actual leads, and the best way to do that is to have a “cool” Lead Capture page, one that they will want to put their information into.
This might seem basic, but it is important, so bear with me.Chances are you have seen hundreds if not THOUSANDS of lead capture pages in your lifetime; you may not have thought to call them that, but you know them when you see them. Right now I want you to take a look at just a few more, and see what exactly catches your eye about them.
What entices you to give away your personal information and why? How could you incorporate that wording or design into your own Lead Capture page? What turns you off or makes you hesitant to add your contact information?
You can look at one of my Lead Capture pages HERE. Also, one of the Lead Capture pages from section two is HERE. And, lastly another Lead Capture page you may or may not have seen already HERE. Take notes and start generating some ideas on how to improve your own page.
Now it’s time to work on your page. Take these ideas and make them your own. Remember your lead capture page should brand YOU. The focus should be on
what you personally have to offer them, not what the product or the company
can do for them. Also, a Lead Capture page should be quite short. The less
information you throw at people the less likely they are to get bored before
scrolling down far enough to see your web form. Less is more!
The next thing you’re going to want to do is find some good pictures to add to your site, whether they be for your Lead Capture page itself, for your Web Form or for later use. Whatever looks “cool” and enticing to you will probably also look that way to others. What I like to do is simply do this while I’m surfing the web; if I find a picture I like I’ll save it to my computer for use at a later time.
Now, after you’ve found a picture you like for your web form, go into your hosted WordPress account and click on Media. Choose to add a new media and upload that picture from your computer. When you go to “edit” the picture WordPress will tell you what that picture’s URL is for your site. You will need that URL later when creating your web form.
Log into your AWeber account and go to Webforms. You should already have a web form created for your site, but we are going to make a new one with one of the pictures you saved earlier. Go to “popular” templates and select the basic form with no fluff and stuff attached to it. Delete all of the extras on the web form. This includes the footer, the “powered by AWeber…” button, the “we respect your privacy” button and the header.
All you should be left with is the Name and email buttons and the Submit button. Click on “edit” the submit button and on the right hand side of the screen you
should see an advanced option, click on it. In that box paste the URL for your
picture and click ok. Tada! A cool looking, customized web form. Now all you
have to do is replace your old stuffy web form with the new one and see how
much better it does!