I want to show you some nifty tricks to boost your website rankings yet again by SEOing not only your website itself but also your posts. This are quick and easy tips but so worth your while! Do this whenever you are writing a review post, or a post that you are using to target a specific keyword. In any case, read it, digest it and try it with your next post!
I know I have already talked about this before, but it is crucial, so I am going to stress it again. Your time is valuable – you want each of your posts to have a specific purpose. What are some things you can use posts for? Here are a few examples:
· promoting an affiliate product
· promoting your primary opportunity
· creating backlinks
· getting your post on the front of search engines
· providing valuable content to your readers
· positioning yourself as an expert
· partnering yourself with other bloggers in your field
· and the list goes on and on…
So, before you write a post ask yourself this question: What value does this post have to my business and my online presence? Am I aiming to get on the top page of Google? Am I going for massive amounts of backlinks? Does this post add valuable content for my readers? After you have these questions answered, you can then begin to write your post with those goals in mind.
It would be much better for you to write one value-packed, high quality, front page Google post a week than to write ten mediocre and lame posts every day. Take your time, do the research, know your objective, cater to your audience, and watch as your loyal fan base and your LEADS grow.
Either using the keyword research we have already done OR by doing a keyword research specifically for your post, find a good keyword that has low competition, high search rates, is coherent and relevant to your audience. Then after you have a keyword chosen begin to formulate your post around that keyword. Remember, if your content is not relevant or valuable – neither are you.
The content you post and circulate through the internet is going to determine your reputation. Are you someone who is circulating poorly written, irrelevant or unhelpful information just to get attention and try to make a sale? Or are you a person who does thorough research, knows your topic and gives out helpful information that people are looking for? You decide.
Personally I know which one I would want to be. So, if you’re planning on quickly typing out a post in twenty minutes you should probably just skip this lesson right now; it won’t do you any favors. This is a relationship building business, and in order to build a relationship you need to add value to it, be sure to do so!
Right. Your next step is to post it to your blog and, by using some very simple formatting steps, you can hugely increase your chances of ranking on that Google first page. Here is how your post should be properly formatted for great SEO kudos:
1. Include Your Primary Keyword In Your Title. Your title should already be an H1 Tag (don’t know what that is?) No worries, just know that Google will love to see it.
2. Include Your Primary Keyword In The FIRST SENTENCE of your Post, The LAST SENTENCE of your Post, and Sprinkle that Keyword throughout your Post.
3. Your Keyword Should Be “Bolded”, “Italicized”, & “Underlined” Within Your Post. This does not mean use it once and Bold, Italicize and Underline it all at the same time. It should have these in separate locations throughout your post. But this shouldn’t be a problem, because you already have the Keyword sprinkled throughout the article anyway.
4. Your Keyword Should Appear With a H2 Font Tag (H2 font size in WordPress). To do this, simply go to your Formatting above your text box and click on the Heading 2 format. This means that, yes, your post will have to have a sub heading in it somewhere. This should not be too difficult to include, especially if you have a good post packed full of content. If it’s too short for a sub-heading… well you already know you have a problem.
5. Your Keyword Should Appear With a H3 Font Tag. This will be the Heading 3 in your WordPress Formatting options. It will basically look like a bolded sentence in your article. You can easily use this for a point that you would like to stress, or at the end if you include a call to action.
6. Your Keyword Should Be Hyperlinked once within your post to either that post itself or another related post on your blog. Yes… this has to be a new appearance of your Keyword that does not have any of the other meta tags on it yet.
7. You should include 1 image in your Post and it should be titled with your Keyword. It is easy to change the titles of your pictures on WordPress if you simply go to edit in your media library.
And that’s it! Your post is officially SEO’d.