Pushing the Marketing Envelope
Let me be frank…
…your ability to market your products and opportunity will dictate your level of success in the home business profession.
For most people, the extent of their marketing consists of sharing the opportunity with their warm market, and then quitting after they all reject the opportunity. But for the top money earners, they understand the key to success is a steady stream of new prospects. In my opinion, the best way to generate new leads for your business is by maintaining an online presence and using what Mike Dillard calls an “attraction marketing strategy.”
Attraction marketing sounds exotic and complicated, but in actuality, it is simply a deliberate process of creating and making available valuable content online. When Internet surfers encounter your information, they can decide to join your opportunity, or press on with something else.
The key concept with attraction marketing is to “lead with value,” by offering useful information to the online community, with no expectation of ever getting anything in return for your efforts. Here is how I use an attraction marketing strategy in my business…
During my morning visit to Starbucks yesterday, I typed and posted a 350 word article on “MLM Success Tips” to my blog. After I posted the article, I shared my link to my Twitter followers, and then went over to TribePro and uploaded the link there. The purpose of this sharing was to generate some instant traffic to my article, and perhaps create a bit of a buzz about the content. I was also building backlinks to my article to help move it up on the search engine rankings.
During the day approximately 235 people visited my article. I hope they read it, but I can’t say for sure. I do know from my blog traffic statistics that the article received over 235 visits. Of those 235 visitors, 5 of them clicked on an embedded link to check out my free ebook and video training email opt in page. Of those 5 visitors, 1 of them joined my email newsletter service.
One lead doesn’t sound like much, but when you multiply that by 200-300 pieces of digital content you may have online, the individual leads you pick up here and there can become an avalanche.
As far as email marketing subscribers go, my subscriber list is relatively small, but the people on this list have all chosen to be there, and by definition share an interest in learning more about making money from home. Using the attraction marketing strategy, my job is to shower my subscribers with valuable information that directly relates to their search for advice, tips, and information on the home business profession.
Eventually, when the time is right for each of my subscribers, they may decide to join my opportunity and build their own automated income system, or they may choose to unsubscribe and break off our online relationship.
That is attraction marketing in a nutshell, and it is how I build my business and make money working only a few hours per week. There are no guarantees of course, and I cannot promise that your results will equal mine; however, I can say that the best way to build a home business opportunity in today’s economy is to…
1. First, share your opportunity with your warm market.
2. Second, move into an automated online marketing system using attraction marketing principles as quickly as possible.
3. Third, perfect your automated system and add digital content in the form of articles, videos, or forum posts, daily.
If you can do that, you are well on your way to enjoying the latte lifestyle. But to top off your business building endeavors, you need to take heed to the third step…
