Since my blog is the clearinghouse for all my online activity, it gives me a lot of leverage. It"s a single address where visitors can gain access to everything I offer. Over time there will be more and more connections to my blog from around the Web. This will create even more critical mass and more traffic for me.
I make it easy for visitors to find me on YouTube or Twitter, or to locate product reviews I"ve written. I make it easy for them to plug me into their social networks if they choose.The result is that my business will grow faster than if I did not have such a centralized location in which to leverage my efforts.
3. Transform Social Media From A Time Waster to a List Builder
You need to make social media networks an important part of your online efforts. However, done incorrectly it represents one of the biggest time sucking black holes you"ll ever come across.
You DO NOT want to be spending many hours every day engaged in indiscriminate Tweeting, chatting and long online conversations. That will be the kiss of death to your business since you"ll run out of time for the other more important things you need to do.
And that "s where your blog will come to the rescue, if you set it up properly. By this I mean you need to make it easy for your visitors to connect you to their social networks when they want.
You focus on providing good content and give your fans and followers reasons to do your social networking work for you (i.e. spread your content around the Web).I do this primarily through the use of prominent icons that visitors can click on should they wish to find my Facebook page for example. And I do it through the use of several
