When this happens Google will raise the cost per click you have been paying and may ban your ad altogether.
There is even some suspicion in the world of SEO that Google itself puts out deceptive information about what you need to do to score highly in their rankings for a particular keyword term. The thinking is that Google promotes this “disinformation” in an attempt to prevent people from “tricking the system” by using SEO techniques to drive up a page"s rank in Google, when the content itself might not otherwise justify that position.
Whether this is true or not I can"t say.But I do know that Google does not like simple landing pages with little content and will penalize you (by raising your cost to advertise or banning your ad altogether) if it thinks your page offers little value.
You can work around this to some degree by creating a blog with high value content that Google likes. By driving your Google pay per click (PPC) traffic to a page located on your high value blog you can insulate yourself somewhat from the Google slap.
While this doesn "t guarantee you won"t get slapped anyway, it goes a long way towards making Google happy about your site"s overall content and value to its search customers.
6. Build an Ongoing Relationship with Your FollowersYour blog is the perfect vehicle with which to carry on an ongoing conversation with your followers. Because it"s a blog and not a static website it"s that much easier for your visitors to jump into the conversation through blog comments. This interactivity is what makes blogging such an interesting opportunity for bloggers and readers alike.
