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INTRODUCTION 04
Hi, let’s get started…
When individuals or entrepreneurs associate with other individuals or organizations at different levels in the hierarchy for the purpose of doing business, it gives birth to a marketing phenomenon called Network marketing. In this context the word‘network’ in network marketing signifies people and the word‘marketing’symbolizes companies /organizations. Both of these together lay the foundations of the Network marketing business model.
In view of that which has been said above ‘market’ paves the road for marketing while networking creates the channel required for marketing. Thus the words ‘network’ and‘marketing’ complement each other greatly. Companies carry on the market their products and people go on building profitable networks, thus building up their own enterprises; and this is what network marketing is all a bout.
Along the way an individual is compensated for his efforts in the network marketing endeavor. Such compensation is referred to as commission that an entrepreneur earns on account of the business he or she generates for a company or an organization. A network company can deal in several products ranging from cosmetics, medicinal products, insurance, financial services etc. Some of the major network marketing companies are Amway, Herbalife, Avon Products, World Financial Group to name a few of them. Statistics have revealed that around 50% of goods and services are being distributed through Network Marketing.
In view of the above it is implied that there is much scope to learn and to earn from the Network Marketing business model. The products and services that sold through this business model are qualitative par excellence and distributors or entrepreneurs promoting and distributing them undergo constant and continuous training programs to enhance their knowledge about the product, to improve their marketing skills and to be at par with the market standards and demand; this is done so that they may do better business.
This book has been compiled so as to give you a clear picture of the network marketing business model and to clear any misconceptions that you have regarding the same. This business model gives you several advantages especially advantages of time and freedom, low investments, high returns, tax benefits, business experience etc to name a few of them. Please read the section on advantages of network marketing; it will help you get a positive outlook and enhance your confidence to venture into the business. The section on‘how network marketing works’ explains the network marketing procedure; you must understand the flow and lingo of the business model and thereby this chapter holds much relevance.
To help you remember all that you have read in this book, I have included a section on‘effective tips f or network marketing to be successful’; go through this section to sharpen your marketing skills and implement on the basics.
It is interesting to observe the evolution pattern of the Network marketing business model within the last 25 years or so. No other business or industry has crossed so many stages in such a short period of time. This is probably because of the utter commitment that people in the business have shown towards themselves, their associates and towards the business as a whole. This is what makes the Network Business Model stand apart as compared to the traditional business models and you are called to be a part of this unique and most outstanding opportunity. So read on to enter the realm of Network marketing that will help you learn as well as earn! Something that is really unique and unheard of in any other business model!
Aaron Fletcher (Author)A network marketing, direct sale is a very effective way to promote and sell products and services directly to prospective buyers. It mainly involves the marketing of a particular company’s products or services to customers and in turn as king them to do the same. In this manner your market grows bigger which in turn increases your revenue.
Network marketing involves you, the representative of the company to reach out to the public and advertise its product and services. You are the company and the customer will know nobody but you. So you are a very integral part of the company and through you will the company only grow.
Like any other company the ultimate objective of a Network Marketing company is to increase its customer base which in turn will increase sales leading to a rise in revenue. But unlike most companies do not have that much of cost involved with advertising or promoting the products or services. On the contrary there are very little costs involved here as you the representative are actually advertising for the company. Normally there would be a lot of people in between who would add to the cost of the product before it finally reaches the customer. But here in Network Marketing, there are no‘middlemen’ and hence these costs do not exist leading to decent profit margins.
Network marketing does not use the traditional way of manufacturing and delivering the goods to the customers. Instead, since the ‘middlemen’ do not exist, the products or services are sold and delivered directly to the customers. Since there is the absence of‘middlemen’, the huge sums of money that are normally used to pay them for advertising costs can now be paid in the form of ‘commissions’ to you and people like you who are working hard to make the sale and publicize the company .
Due to the above reasons, a number of companies are now adopting this method of selling and thereby generating a sizable amount of income. Since it helps the company to build a considerable amount of client base that will in time become very loyal and satisfied, without spending large amounts of money on advertising, etc. The company does not have to keep aside a big budget for advertising and publicizing. Also from the customer’s point of view, by avoiding the‘middlemen’, the product or service becomes cheaper making it cost effective and acceptable.
Network marketing is very appealing to people who do not want to be tied down with a job and to a routine or even bossed around. Since
you work on a commission basis there are no targets which
you have to meet, failing which you might lose your job, as
it is in the case of regular jobs. Of course, individual
targets must be set in order to achieve a decent amount of
earning. The theory is very simple. The more you work the
more the chances of making the sale and hence more the
commission.
It has been proved that Network Marketing works well
with housewives. Since they do not have any job and have
spare time to give towards earning something, housewives
find this a good opportunity to make some money.
Secondly, since they generally are used to doing a lot of work at home particularly, several at one time, they are good at multi-tasking, which this job demands. You have to coordinate your time with prospective customers very well. Preparation before meetings and calls is very important; therefore some home work is required before you meet or speak with the client. Not only this but also commuting between the client’s house/office and wherever you are needs to be paid attention to. Time should not be wasted in trying to locate the office or house.
Thirdly, a lot of patience is required in this sort of profession, which housewives possess. Patience brings rewards. Many people take network marketing as a profession and then leave it within a month only due to lack of patience. When There is no result in spite of putting in a lot of hard work, frustration creeps in. But for a housewife, this is no problem at all. She will continue to go about the work until she gets results. If you are taking up network marketing as a profession then you should think like an entrepreneur rather than like an employee. Only then will you be successful. The best part of Network Marketing is that you get rewarded for what business your customer brings. This is because the company is getting publicity through more people. So it rewards you for adding more people to the chain of network marketing.
Nowadays there are various ways in which you get compensated f or the work you do. Some companies pay for the number of people recruited through you in addition to your sales. Others pay for the sales your recruited people make along with an incentive f or getting them along with commission on your sales. Therefore there is a lot of scope in earning and this must be understood before actually starting out.
Network Marketing is the future and many more will be adopting this kind of a business module. It is cheap and effective. Everybody enjoys what they are doing and in return is compensated handsomely. Not much of investment is involved and brings results quickly. But the most important factor is time has to be given and at a consistent level. Every day at least 3 to 4 hours is the minimum amount of time that needs to be given.
Chapter 2Now we shall take a look at how Network
Marketing really works. While in a normal business
where goods are manufactured, there
‘middlemen’ who are employed to talk
are
to
wholesalers and persuade them to buy their goods to
distribute to the retailers who in turn finally sell to
customers.
middlemen. This in turn does away
agents or
with any
wholesalers or retailers. The products are directly sold to the customers by people joining the network concerned.
So what happens here is that instead of getting into the process of setting up all the above people, only a small group of people are hired who directly talk to potential customers.
The advantage here is the cutting down in cost. In normal business, since the product goes through several hands, like the wholesaler, retailer, the cost eventually is kept high which the customer has to bear. Whereas in direct marketing all these costs are avoided. More so, if a particular person working for the Network Marketing Company likes the product so much that he wishes to use it then he can use it himself and get it at the whole sale price. This becomes very cheap for him.
Also if any customer he has soled the product to, likes it so much that he or she wishes to promote it themselves then they can join the business and he will also start to make an on going residual income, this is the best example of how Network Marketing works.
Normally in order to join a Network marketing company, a registration fee is required which is fairly nominal. Once this is paid you get a kit with certain instructions, brochures of various products and also some selective products to try out yourself. There will also then be some training programs which you should attend so that you understand the whole business properly and become more effective in communicating with people. Once you are equipped with all the information regarding the products and the company, you can begin the business. First you could make a list of all the people you wish to approach with the products you have for sale. Initially it’s a good idea to target sales of products only (depending on product/service). Only when they use a product or service will they become convinced about the products. Now once this is achieved, they will automatically join the business themselves. Do not push them to join the business. Keep marketing your products/services. Only spend time with people that want more information. You will see results automatically.
Network Marketing really works and you can earn a living out of it. From the very beginning you must understand that not everyone will buy the products. While there will be some who will be completely floored with the products instantly, there will also be another lot of people who will not be stirred at all with the products. You must embrace success as it comes and also accept the regrets as and when it happens. The key is to keep going at it.
Network Marketing really works and you can earn a living out of it. From the very beginning you must understand that not everyone will buy the products. While there will be some who will be completely floored with the products instantly, there will also be another lot of people who will not be stirred at all with the products. You must embrace success as it comes and also accept the regrets as and when it happens. The key is to keep going at it.
It is all about the number of prospects you have, and then converting them into customers. The more prospects you have the more customers you will make. Until you hear a‘no’ or a ‘yes’ do not stop persuading the prospect. Because we do not know when the right time and place will prevail.
A better way of doing this business is by also identifying a segment you wish to target. This will work very well as you will be accustomed to their behavior since you will be meeting more and more
people of the same field. Targeting a segment means whether you would like to approach the people in your neighborhood, or working class people or just business people, etc. Working in a segment means you get specialized with these people only.
One very important aspect of Network Marketing is keeping up with the times. You must always keep a breast with the latest developments about the concern as well as about the customers. Always enhance yourself with new developments in various strategies of network marketing. Attend training programs and take part actively. Ask questions whenever in doubt.
Once you are convinced about the products/services your prospective customer will become easily convinced through your convincing talk. You must sell yourself, and the products/services will sell its self automatically. Building a relationship with your prospects is the best method of growing a Network Marketing business.
I hope this has helped you to understand network marketing better and how it works. This should inspire you to take this up as a profession, the next time someone offers you the opportunity. This is a very rewarding profession that will help you grow to have a great and successful life.
Chapter 3Many people prefer the idea of working from home instead of doing the traditional regular work or traditional business. Network marketing, in
their case provides an excellent opportunity for them to earn
money from home by giving only minimal effort. Network
marketing is a method of selling the product and services of the
manufacturer through the powerful method of advertisement in
the form of recommendation or ‘word of mouth’. In recent
times, network marketing has proved to be a booming industry
because of the various benefits that it can offer to the people.
Network marketing provides you with a lot of opportunities to
make money by posting certain kinds of ads on the World Wide
Web including your own site or web bog.
The important advantage in the network marketing is that it
allows you to start the business without investing a huge
amount of money. This business is very easy to start and is also
very hassle free. After starting the business, even if you are not
successful at it, you can easily back out. The exit costs are also
very negligible. The beauty of this business lies in the fact that
you can still continue to earn the residual income and also the applicable tax benefits even after you exit from the business.
Network marketing is very much similar to that of any big establishments, where you are your own boss and you are liable for own actions. In network marketing there is no limitation to the amount of money you can make. This form of business enables you to reach out to the increasing number of network participants hailing from various locations and backgrounds.
There is a popular believe that ‘shaking hands with one million people will make you a millionaire. This same concept is also applicable in the case of network marketing. For instance, if you get an offer whereby you will be paid $1 dollar for each handshake, if you shake hands with one million people then you will be able to earn one million dollars. Your success will depend on the increase in the number of the new members joining the network. The important thing to remember is that, you will not be all alone in your initiatives, but rather all the network participants will also strive to achieve the target of selling the products through the network. This will enable you to draw various knowledge and business experience that there is a huge network of experienced people around you.
Network marketing is considered to be a very effective business due to the fact that it allows you to interact with various companies and people right from the comfort of your home. In network marketing the primary object is to convert a person into a potential lead. In order to make a profit, minimum effort is required. This is the reason why any individual can end up making profit through network marketing.
Unlike other business the network marketing modal has no hassle of duplication to build your network. The growth of the network primarily, depends on personal recommendations and your own personal advertising or marketing.
The main thing to remember is that in this form of business you do not have to invest a huge amount of money. You only have to invest your valuable time and interest. Besides these, you also need to have patience. The level of your patience will ultimately determine your level of success in the network marketing business. The various advantages that are associated with the network marketing business are briefly explained below:
IT ALLOWS YOU TO WORK FROM HOME : unlike the other traditional regular jobs and businesses, network marketing does not require you to work from a particular place only. The other traditional regular jobs and businesses take up a lot of your time and efforts. As a result you are unable to give enough time to your family. This will result in various dissatisfaction within your family, which in turn can cause your family to break-up. In network marketing you are saved from all these various issues due to the fact that, you have the liberty to work from the comforts of your own home. This in turn will be beneficial for you in many ways. For instance, working from home will allow you to give more time to your own family. Staying close to your family will save you from missing out the valuable moments with your family. In times of their need you will be in a position to help them. This will strengthen your relationship with your family. Besides, working from home will provide you with flexible working hours. Moreover, doing a network marketing business from home will not require you commuting to other places. This way it will save a lot of your time and effort. This time and efforts which you are saving can be utilized in some other fruitful work. The advancement in the technology has made it possible as well as quite practical to do the work of network marketing from home itself. The beauty of doing a network marketing business lies in the fact that, you are your own boss. But the important thing to remember here is that the more time and effort you put behind this business the more successful you will be and the greater your income level.
CONTINOUS OPPURTUNITY TO EARN INCOME: Through network marketing you have the opportunity to earn income continuously. There is no fixed timing to work and earn money in this business. The fact is that the internet never stops working, so the scope for making money is always open for you. According to the recent studies, every second of every day someone is spending money online on something or the other. As long as the people are surfing the net, you have the possibility of making money online. The visitors to your website or web blog only need to click to on the advertisement link to place their order. This they can do irrespective of the day or night. So the point is that, if you start your own home-based network marketing business you will be in a position to make money every day. Many times you may discover that you have ended up getting a sale in your inbox whilst off doing other things. So in a nutshell it can be said that you can continue to earn money even when you are sleeping.
OFFERS TIME FLEXIBILITY : another benefit that we derive from the network marketing program is that it offers you the time flexibility. Through the benefit of the residual income, network marketing gives the people the benefit of time flexibility. In today’s world time is a very important factor in people’s life. Everybody wants to spend their time in a fruitful way. The way we spend our time very much affects our health and our relationship. This type of home-based business does not require you to work according to a fixed time. You can choose the time when you want to work. You can do this business as and when it is convenient to do so.
You only need to work for a certain period of time to generate a huge income for yourself. Due to the flexibility of
timing in the home-based network
marketing business you are in a
position to attend the several family
functions that you often tend to miss
in of the traditional regular jobs or
businesses. The flexibility of time in
the case of the network marketing
also enables you to do various other
personnel work as per your requirement.
IT REQUIRES SMALL IN VESTMENT : Unlike the other traditional business, network marketing does not require the investment of huge capital to start with. Network marketing is very easy to start with. You only require a small investment to start this form of home-based business. Network marketing is a low cost business but it has the potential to generate unlimited income.
IT ENSURES FINANCIA L FREEDOM : In this world everybody wants to achieve financial freedom so that they can lead a comfortable life and can be financially secure. The Network marketing is capable of ensuring you this financial freedom without taking a big risk. In this form of business your earning is not limited. You will be able to earn as long as your network keeps growing. The best part in of network marketing is that even if you choose to discontinue the business you will still continue to receive the residual income as well as the tax benefits. That means that if in case you are out of work you will still be receiving money to support you and your family. This is not possible in other traditional regular jobs and businesses. In the traditional business, if you become financially free then you can become a threat to the organization. So there is no concept of financial freedom. But in the case of network marketing the concept is totally different. Here there is always a possibility of becoming financially free as being financially free here is always considered due to the constant building of a large organization.
IT ’S A SUCCESS DRIVEN INDUSTRY: Network marketing is considered to be a success driven industry. It provides the necessary training, support, tools, etc. to help the individuals to achieve the level of success that they desire. It does not distinguish between the individuals on the basis of their educational qualification, age, business experience, etc. Rather it provides the required platform that will help you to achieve the level of success you desire. Network marketing is a business where you are surrounded by various experienced individuals whose main target is to contribute in the sell of the product/service through the network. The interaction with these people will also help you to acquire knowledge and business experience that will help you in the long run. Network marketing is structured in such a way where the success of the individual is the success of the whole team. This in turn leads to a lot of support among the team members. In this way it tries to encourage team work among the individuals, which in turn will lead to a success driven industry and an entrepreneurs dream. Network marketing always looks to provide equal opportunities to succeed to all the individuals, irrespective of your entry level. A person joining late will enjoy the same amount of support as the one who had joined much earlier. As a network marketer if you are not looking forward to success, then network marketing can only help you in terms of having business experience and certain good networks. But however, if you have joined network marketing with the intention of being successful, then you are sure to do very well in this form of home-based business.
NO NEED TO HAVE YOUR OWN PRODUCT: In the case of other traditional regular businesses you need to have your own product to offer to the customers. Without it your business will not at all be possible. Whereas, in the case of home-based network marketing business there is no need to have your own product. There is no need for product creation no question of inventory. This is very big advantage for anyone who is looking to set up a home-based business. Network marketing is basically a method which assists in the movement of the products from the end of manufacturers to customers through the tools of advertisement in the form of recommendation through the network system. All you need to have is a computer or laptop and the right networking base to communicate with. You are only required to contribute in the sale of the product/service of the manufacturer through process of recommendation through your website or web blog.
HELPS IN GAINING BUSINESS EXPERIENCE WITHOUT TAKING ANY BIG RISKS: As a matter of fact, it has been estimated that around 80% of small businesses fails within the first year of their establishment. The main reasons behind this failure are lack of business and managerial experience, in-sufficient understanding of cash flow, etc. In this scenario, network marketing can help you to acquire the important skills required to develop any business in return for a small investment. The kind of experience and training that one receives while doing this form of business will help him throughout his life. The various business experiences that you can acquire from the network marketing are as follows:
Marketing a product
Marketing yourself and your business.
Establishing a business plan
Techniques of goal settings.
Time management.
Building a business network.
Concepts regarding cash flow.